Product Marketing Specialist
Kforce - North Palm Beach, FL
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Kforce has a client that is seeking a Product Marketing Specialist in Juno Beach, FL.nnResponsibilities:nCampaign and channel management:n Develop effective annual marketing strategies and plans to meet corporate indicators around billing and payment options and digital adoption for all company customersn Product Marketing Specialist will manage the execution of creative cross-channel campaigns with keen attention to detailn Craft compelling content across print and digital marketing channelsn Work with various internal and external teams to implement strategies and meet aggressive deadlinesn Evaluate campaign success using relevant KPIs on an ongoing basis and report back to the stakeholders with recommendations for improvementn Partner with the M&C Insights Team to conduct qualitative and quantitative customer research related to existing and new product offerings and cost-mitigation projectsn Drive launch of new product offerings from concept through implementation with minimal oversightn Cultivate successful partnerships with internal and external stakeholders, business partners, vendors, and agenciesn Follow proven processes, and help write the playbook for process improvementsn As a Product Marketing Specialist, you will create and manage budgets for a portfolio of productsn Act as the voice of the customer and have a deep understanding of their needs and desiresn Drive the content aggregation process and execution of the bill message channel for company customersn Serve as a member of the Emergency Communication Team supporting bill messaging and execution
Created: 2024-10-07