On Demand, Freelance Copywriter - RPO - DIGITAL ...
ManpowerGroup - Milwaukee, WI
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On Demand, Freelance Copywriter - RPO - DIGITAL MARKETING (REMOTE) ManpowerGroup, a Fortune 500 company, named, World's Most Ethical Companies and Best Places to Work, and we are seeking an experienced freelance Copywriter to support our RPO line of business The role of the On-Demand, Freelance, Creative-Style Copywriter is to create compelling, unique, and brand-aligned B2C advertising copy, ad campaigns, landing pages, and related written support for clients in an agency-type environment within the Talent Solutions Recruitment Marketing team. Functioning similarly to an in-house agency, the Recruitment Marketing Team is a one-stop-shop for Talent Solutions' clients with the goal of sourcing and/or filling open job opportunities across a multitude of industries and geographic locations. Our team creates and executes innovative sourcing and candidate attraction strategies, manages ad spending for digital and traditional advertising and marketing campaigns, and provides creative lead-generation services to fill candidate pipelines. Our team also supports event planning and event marketing for clients' hiring events and job fairs. Your Typical Day and How You Make an Impact Writes compelling and persuasive advertising copy with an emotional appeal for paid media and digital advertising campaigns that promote job openings and hiring events for clients (target audience: candidates/job seekers). Creates and adapts copy for landing pages with the goal of candidate lead generation. Collaborates on and/or leads the creative strategy and direction for each campaign. Writes, edits, and owns the voice, look, and delivery of each text piece. Develops, manages, and delivers appropriately branded and accurate content that meets client requirements and goals. Sharing Expertise Collaborates with Graphic Designers, Digital Marketing Specialists, Marketing Strategists, Media Buyers, Data Analysts, internal and external stakeholders, and other marketing professionals to determine client needs, desired outcomes, and target audience(s)/candidate persona(s) in scope for campaign. Assists with and advises on the development of each campaign's creative strategy and the focus of campaign content. Regularly reviews campaign key performance indicators (KPIs) and advises on optimization strategies, edits, and approach. Required Experience: Bachelor's degree in a related subject or equivalent experience. Minimum of 3 years' experience as a copywriter for marketing or advertising. Writing copy for B2C-focused short-form and digital advertising channels with the goal of lead generation e.g., PPC (Pay Per Click) ads, social advertising, search marketing, etc. Developing brand messaging for landing pages and microsites. Experience using the following tools and platforms: Google Analytics Google Ads Meta Ads Manager Microsoft Office Suite Must be available to communicate with team members during regular working hours. Desirable Experience: Marketing or advertising agency/full-service agency experience Bachelor's degree in journalism, English, marketing, advertising, communications, or related field SEO Google Tag Manager Writing and editing copy for drip and ad hoc email and text/SMS (Short Message Service) marketing messages Recruitment or talent acquisition industry experience Experience using the following tools and platforms: Landing page and microsite builders Project management platform Marketing automation, CRM (Candidate Relationship Management), or related email marketing platforms. ManpowerGroup is committed to helping our employees achieve their career goals while enjoying a strong total rewards package and award-winning culture. We're looking for high-potential talent ready to start strong and deliver on the expectations below: Create profitable growth by influencing your team's performance targets and putting more people to work. Build loyalty and deliver top-notch service leading to a strong client and candidate satisfaction ratings. Apply today and find a career with purpose at ManpowerGroup. About Talent Solutions Talent Solutions combines our leading global offerings RPO, TAPFIN-MSP and Right Management to provide end-to-end, data-driven capabilities across the talent lifecycle. Leveraging our deep industry expertise and understanding of what talent wants, we help organizations address their complex workforce needs. From talent attraction and acquisition to upskilling, development and retention, we provide seamless delivery, leveraging best in breed technology, and extensive workforce insights across multiple countries at scale. ManpowerGroup Talent Solutions is part of the ManpowerGroup family of companies, which also includes Manpower and Experis. More information about Talent Solutions is available at Organization: Talent Solutions RPO Incentive (if applicable): Not Incentive Eligible Salary: $52,500 - $87,500 Benefits: ManpowerGroup offers a comprehensive benefits package to include Medical, Dental, Life insurance, and Disability for Staff and Consultants, as well as 401K. ManpowerGroup is an EO/AA Employer/Minorities/Veteran/Women/Disabled/LGBTA strong commitment is made by each employee and is necessary to ensure equal employment opportunities for all. ManpowerGroup is an inclusive workplace that will recruit, hire, train, and promote persons of all job titles, and ensure all other personnel actions are administered without regard to non-merit-based characteristics of individuals. Reasonable accommodation during the interview process can be provided. Contact for assistance. ManpowerGroup is committed to providing equal employment opportunities in a professional, high quality work environment. It is the policy of ManpowerGroup and all of its subsidiaries to recruit, train, promote, transfer, pay and take all employment actions without regard to an employee's race, color, national origin, ancestry, sex, sexual orientation, gender identity, genetic information, religion, age, disability, protected veteran status, or any other basis protected by applicable law.
Created: 2024-10-02