Digital Marketing Strategy Associate Manager

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services and Accenture Song - all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 733,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at . We Are Digital Commerce Operations is the global managed services arm of Accenture Song's Commerce Practice. We transform and manage the E2E digital sales cycle by optimizing, evolving and scaling the buying and selling process for clients and their consumers (DTC/B2B/B2C/B2B2C) through human-driven and digitally enabled activities enabling profitable and scalable growth. Advance your career in a fast-accelerating consumer brand agency that is defining the future of connected Commerce. We grow and optimize world-class brands across all channels of commerce, wherever those brands are in their journey. We deliver results by leveraging research, data, analytics, strategy, creative, industry-leading expertise, and flawless execution. You Are As a Digital Marketing Strategy leader, you will design and implement strategies that impact all aspects of Accenture's end-to-end Performance Media offering. You will work directly with a portfolio of clients to develop results-driven solutions to achieve their goals and objectives and demonstrate ROI. You will serve as the liaison for our internal teams and the client by focusing on providing oversight on execution and overarching strategy. This is an opportunity to strengthen your strategy chops while becoming a client relations expert. You will also play a large role in project managing each of your respective clients to ensure we deliver in full against our Scope of Work. This will entail managing budgets, deliverables such as reporting and internal teams to deliver work in a timely and thorough manner. Here's what you'll do: Drive strategy in digital media marketing campaigns - paid media, partnership, affiliate marketing, email marketing, SEO Drive strategy in Retail Media marketing campaigns - Amazon, Walmart, Target, and other retail media networks depending on the client. Analyze the performance of existing digital campaigns, optimizing them and scaling them to deliver greater ROAS. Develop a strategy for the testing of a wide range of new digital channels and making recommendations on their role within the overall media mix. Work alongside the Media team to forecast marketing spend and projections across channels to align with client goals and objectives that can range from new customer acquisition, ROAS specific goals, lead generation, brand awareness, etc. Cross-channel analysis and understanding for reporting purposes knows how different channels/platforms work together and can own and manage budgets across channels Ownership of client budget and media plans as well as managing invoices/billing with respective internal Finance team Project managing all timelines and deliverables related to client portfolio Here's what you need: Minimum of 6 years of relevant experience in digital media/marketing strategy and execution Bonus Points If: Ability to think critically, be an active problem solver, is curious, motivated and detail oriented. Needs to understand all KPIs and relevant paid media metrics (Impressions, Clicks, CTR, CPC, CVR, Conversions, CPA, ROAS, etc.) and understand how they influence each other Technical experience within the platforms (Google, Meta, Microsoft Ads, Programmatic DSPs, TikTok, SnapChat) from a reporting and optimization perspective. Experience with account management, Project Management platforms/tools and managing Client budget Can translate a client's business goals into tactical executions Data analysis skills and experience Basic understanding of the implementation and function of tracking tags and GTM Understands the function of Google Analytics and what data can be pulled from Google Ability and experience with quality assurance and QA processes Experience managing third party vendors for clients Diverse industry experience a plus Has a strong understanding of current digital marketing technologies and innovations Excellent client services skillset Strong oral & written communication & presentation skills Agency experience or experience working in a fast-paced environment Project management skills: able to plan and prioritize (experience in Jira a plus) Proficiency in Excel a plus Travel : Travel may be required for this role. The amount of travel will vary from 0 to 100% depending on business need and client requirements. Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired in California, Colorado, District of Columbia, Maryland, New York or Washington as set forth below. We accept applications on an on-going basis and there is no fixed deadline to apply. Information on benefits is here. ( Role Location Annual Salary Range California $73,000 to $192,600 Colorado $73,000 to $166,400 District of Columbia $77,700 to $177,200 New York $67,600 to $192,600 Maryland $67,600 to $154,100 Washington $77,700 to $177,200 What We Believe We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. 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Created: 2024-11-02