Institutional Sales Development Representative - (...

We believe in the power and joy of learning At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education. Our culture values diversity, engagement, and discovery Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see . The Sales Development Representative (SDR ) supports the Institutional Sales and Marketing teams through qualified sales lead generation, marketing campaign and conference support. The SDR will complete phone call and email campaigns with strong follow-up to generate new sales leads and qualified appointments. This role will also be responsible for establishing a rapport with conference leads to do high-level qualification and to schedule a time to speak with the appropriate Institutional Sales Team (or other key Cengage Leaders). As requested by the Institutional Sales team, the Sales Development Representative will also research key accounts to detail key institutional goals and other relevant account information. A successful person in this role will be able to engage expertly with C-Level clients and prospective clients about the features and benefits of our solutions, with marketing team members about qualifying leads and encouraging them down the sales funnel, and with sales team members about building and advancing the sales pipeline. If you are someone who wants to establish credibility in a sophisticated sales organization who is growth minded, resilient and looking for an ambitious work-from-anywhere role, this opportunity is for you. What you'll do here: Generate, qualify, and nurture net new sales leads via phone and email until they are ready to advance. Maintain activity and lead qualification information in CRM (Customer Relationship Management) application; Run reports from the system as needed Cultivate marketing sourced leads by educating and developing prospects as part of a coordinated sales and marketing campaign Conduct conference lead follow-up and schedule prospect meetings Assist in territory/account strategy development: attend state planning meetings; perform market research and data collection; research business requirements, identify key players at target accounts Partner with Marketing to integrate sales development plans and activities with our Institutional marketing efforts. These can include implementing strategies to increase attendance for webinars and live seminars, coordinating meetings for conferences, and completing follow-up tasks after events. Profile strategic accounts identifying key individuals, researching, and acquiring business requirements and communicating solutions to start the sales cycle Assist with RFP (Requests for Proposals) responses as needed Follow-up on inbound marketing leads and identify qualified opportunities providing appropriate levels of information at the right time for interested prospects Skills you will need here: High school diploma or GED (General Education Diploma) equivalent Highly desired: B.S. in Business, Marketing, Sales, or related field, or equivalent experience 1-3 years of Sales lead generation experience required 1-3 years of extensive client interface on the phone and in-person desired Capability of understanding customer difficulties, requirements and correlating potential business to value that can be provided by Cengage Institutional Solutions Self-motivated, high energy, results oriented contributor who thrives in a fast-paced setting Organized with strong time management and prioritization skills Attention to accuracy and detail Effective professional, confident, polished telephone and written communication skills Creative problem solver with shown success in providing solutions to address business issues Excellent listening and communication skills Ability to establish rapport and relationships quickly and develop trust with prospective clients Ability to listen, understand, anticipate client needs Able to multi-task and deal with shifting priorities Ability to analyze, coordinate, and prioritize work while meeting multiple deadlines, under pressure. This position is primarily remote but may be required to travel for training, meetings and etc. Infosec, a Cengage Group company, believes knowledge is power when fighting cybercrime. We help IT and security professionals advance their careers with skills development and certifications while empowering all employees with security awareness and privacy training to stay cyber safe at work and home. It's our mission to equip all organizations and individuals with the know-how and confidence to outsmart cybercrime. We've been named to Madison's Top Workplaces and Chicago's Best Places to Work, and pride ourselves on our employee culture. Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage's EEO/Affirmative Action Policy signed by CEO Michael Hansen ( and Equal Employment Opportunity is the Law notice ( by visiting their corresponding links. Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at or you may call us at +1 (617) 289-7917. About Cengage Group Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education. Compensation At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here ( to learn more about our Total Rewards Philosophy . The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range. $24.00 - $38.00 USD Cengage Group , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Created: 2024-11-02