Marketing Science Partner

Employer: META PLATFORMS, INC. (f/k/a Facebook, Inc.)Job Title: Marketing Science PartnerJob Code: REQ-2405-137712Job Location: New York, New YorkJob Type: Full-time, 9am - 6pm, 40 hours a week, Monday - FridaySalary: $213,355/year to $216,700/year + bonus + equity + benefits. Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus or equity or sales incentives, if applicable. In addition to base salary, Meta offers benefits. Learn more about benefits at Meta at this link: with clients and agencies to share research based best practices and spearhead initiatives to measure business value by building and operationalizing data-driven learning agendas to highlight how clients can improve business outcomes and optimize revenue. Partner with sales to manage a scaled set of accounts, pairing clients with a specific team to support their goals and objectives. Support client engagement with third party vendors who will set up and conduct measurement studies. Design tests (i.e. conversation lift, brand lift, attribution, etc.) to display the power of good measurement using client data and Meta's technology tools. Conduct in depth standard and custom ad effectiveness studies for Meta advertisers to understand the relative impact of different marketing strategies across digital platforms and across media. Offer selective consultation to clients and agencies on business hypothesis to test, measurement design and feasibility or insights interpretation. Operate internal and external education and training workshops to raise awareness and advocacy of measurement solutions and analytical best practices. In connection with the above duties, apply knowledge and/or skills of SQL; Marketing Mix Modelling; Multi-touch Attribution; Auto-Machine Learning Systems or (Auto-ML) for KPI predictions; Tableau; Datorama; Google Cloud Platform; Google Ads Suite (Google Analytics, Google SA360, Ads Data Hub); TV Attribution and measurement models and reporting; Brand Lift Measurement; A/B Creative Testing and Measurement Strategy; Creating proprietary KPIs for success measurement using advanced statistics; and Python Programming. Up to 20% domestic/international travel required.Requirements:Requires a Master's degree in Marketing, Business Administration, Marketing Intelligence, Economics, Statistics, Mathematics, Information Technology, Engineering, or related field. Requires 24 months of exp in the job offered or as a Mkt Research Analyst, Mkt Analyst, Marketing Specialist, Mgr Analytics, Sr Analyst - Business Analytics Engine, Product Mgr, Project Mgr, Consultant, or rel. Experience must include 24 months involving the following: 1. SQL; 2. Marketing Mix Modeling; 3. Multi-Touch Attribution; 4. Auto-Machine Learning Systems or (Auto-ML) for KPI predictions; 5. Tableau; 6. Datorama; 7. Google Cloud Platform; 8. Google Ad Suite (Google Analytics, Google SA360, Ads Data Hub); 9. TV Attribution and Measurement Models and Reporting; 10. Brand Lift Measurement; 11. A/B Creative Testing and Measurement Strategy; 12. Creating proprietary KPIS for success measurement using advanced statistics; and 13. Python progamming. Minimum Salary: 213,355 Maximum Salary: 216,700 Salary Unit: Yearly

Created: 2024-11-02