Associate Director, Type 1 Diabetes Marketing

Lexicon is a biopharmaceutical company with a mission of pioneering medicines that transform patients' lives. Through our Genome5000 program, Lexicon scientists studied the role and function of nearly 5,000 genes and identified more than 100 protein targets with significant therapeutic potential in a range of diseases. Through the precise targeting of these proteins, Lexicon is pioneering the discovery and development of innovative medicines to safely and effectively treat disease. Lexicon advanced one of these medicines to market and has a pipeline of promising drug candidates in discovery and clinical and preclinical development in neuropathic pain, heart failure, diabetes and metabolism and other indications.We have offices in The Woodlands, Texas and Bridgewater, New Jersey. Lexicon employees are inspired by the idea that their work can improve patients' lives and we know that our employees are important to the success of our mission. We are dedicated to making Lexicon a great place to work by providing employees with the benefits, services, and programs which will allow them to reach their full potential.We are currently searching for a highly motivated, results-focused Associate Director, Type 1 Diabetes (T1D) Marketing. In this role, you will be responsible for leading the development and execution of our marketing strategy to support our planned product launch in Type 1 Diabetes - which will be an exciting and significant value driver for the organization, while also demonstrating our corporate values of Integrity, Innovation, Respect, Transparency, and Ownership. Job Summary:The Associate Director, Type 1 Diabetes Marketing will be a key member of the brand team and will be responsible for the development and execution of strategies and tactics to ensure the brand's success. This position is responsible for establishing tactics for HCP marketing activities and consumer promotions in line with the brand strategy. The position will work with internal partners across Operations, Value & Access, Sales, Medical, and Finance, as well as with third-party agencies to deliver on the brand strategic objectives. This position will report to the Sr. Director/Director, T1D Marketing. This position will be based out of our Bridgewater, NJ location with partial remote work opportunities. Key Responsibilities:In collaboration with the other Marketing Team members, develop and implement the strategy for the brand's personal and non-personal promotion efforts with HCPs.Identify effective messages to communicate the brand's core value story; optimize delivery to customers through both traditional and innovative channels.Collaborate with the Insights & Analytics team to ensure strategies and tactics are aligned to customer insights and optimized based on performance.Partner with Sales & Training to ensure brand strategy and tactics are pulled through, including via regional and national sales meetings.Establish strong relationships and develop collaborative areas of shared interest with key stakeholders, including HCP experts and professional societies.Be a product champion and maintain knowledge of therapy areas.Collaborate with other functional areas to ensure promotional planning is consistent with legal/regulatory compliance. Minimum Qualifications:BA/BS in business, marketing or the sciences required.8+ years of experience in pharmaceutical and/or healthcare industries.6+ years of Pharmaceutical Marketing and Promotions experience.Strong track record of delivering impactful marketing strategies and plans, including positioning, message development, and tailoring/targeting materials for different platforms and audiences. Experience managing creative and media agencies.Experience within early brand lifecycle.Ability to follow processes and work with regulatory, legal and compliance departments.Proven track record of consistent achievement or overachievement delivering strategic and operational plans within a therapeutic or business area.Strong financial acumen with the ability to assess and drive results, budget management.Demonstrated ability to thrive in a quickly changing environment.Ability to effectively communicate brand strategy to key stakeholders.Strong presentation and negotiation skills.Proven team player with ability to collaborate across functional areas and to work effectively with senior management, internal and external partners. Ability to manage multiple projects simultaneously and respond flexibly to shifting priorities.Preferred QualificationsBachelors degree is required. Advanced Degree in business or marketing preferredDemonstrated pharmaceutical product launch experienceDiabetes experience preferred Pharmaceutical sales experienceCRM, digital, and social media marketing experienceFor additional information about Lexicon and its programs, please visit is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability or status as a protected veteran.Lexicon Pharmaceuticals, Inc. is a drug-free workplace. Candidates are required to pass a drug test, background check, driving check (if applicable) and verification of credentials before beginning employment. Lexicon Pharmaceuticals, Inc. is an equal opportunity/affirmative action employer.

Created: 2024-11-02