Search Marketing Strategist
Fox Cable Network Services, LLC - New York City, NY
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Name of Employer: Fox Cable Network Services, LLCJob Title: Search Marketing StrategistJob Site: 1211 Avenue of the Americas, 3rd Floor, New York, NY 10036Job Duties: Fox Cable Network Services, LLC seeks a Search Marketing Strategist (Marketing Technology Analyst) to interact with the marketing and media teams to build segments and perform analysis based on digital media Key Performance Indicators (KPIs). Provide support to various media and marketing teams across the organization by building and activating segments. Utilize digital consumer data deliver actionable insights that improve media spend and inform product and marketing strategies. Specific duties include: 1) Collaborate with Marketing and Media teams to identify gaps in knowledge and opportunities to improve marketing and media campaigns. 2) Work with Data Services to track and access new data elements. 3) Build user segments for both analysis and targeting. 4) Participate in planning meetings with marketing teams and agencies to understand campaign goals and performance. 5) Assist with digital advertising data mapping and cleansing. 6) Work with Data Science team to build enhancements and develop insights. Telecommuting is permitted up to 50%/week within normal commuting distance of Fox office in New York, NY. Minimum requirements: Requires a Master's degree in Computer Science, Marketing, Business Administration or related field, plus two (2) years of marketing analysis or related experience in business analysis including experience in analyzing market trends and consumer behaviors; and collecting and analyzing data to provide insights and recommendations for optimizing marketing campaigns, identifying target markets and improving customer engagement.Specific skills: Also requires experience or knowledge in the following: 1) Experience in Google or Adobe analytics; 2) Knowledge of relational databases; 3) Experience writing SQL for data extraction; 4) Knowledge of data analytics methodologies; 5) Knowledge of digital ad ecosystem; 6) Experience working with Adobe Audience Manager, Bluekai, Salesforce DMP, and Permutive; and 7) Knowledge of Python scripting and Anaconda frameworkAny level of experience or knowledge in the specific skills is acceptable.Telecommuting is permitted up to 50%/week within normal commuting distance of Fox office in New York, NY.Pursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on education, skills, experience, and location is: $130,000 - $143,000 per year. This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k)plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement. Minimum Salary: 130,000 Maximum Salary: 143,000 Salary Unit: Yearly
Created: 2024-09-23