Media Executive - WGGB

Media Executive -WGGB About Gray Media: Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households. We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business. About WGGB: Winner of the Gray Television 2023 Station Of The Year Award, Western Mass News is a licensed television station in Springfield, Massachusetts, and serves the Pioneer Valley. The networks of Western Mass News include ABC 40 (WGGB), Fox 6 (EGGB), and CBS 3 (WSHM). We have Western Mass's most live programming, from the Oscars to all the major live sporting events. Job Summary/Description: Western Mass News is seeking a passionate, energetic, and highly motivated Media Executive who can adapt quickly and maximize sales on all our over-the-air and digital platforms. A strong work ethic and the ability to formulate and execute a daily plan is a must. This is a fast-paced and fun business that requires persistence, organization, creativity, and interpersonal skills. The ideal candidate will be expected to develop and maintain a positive working relationship with clients and assigned/designated agencies through frequent contact in person and by telephone and to promote the station and sell Core Digital, Extended Digital, OTT, and Broadcast Commercial Spot. One must prepare sales presentations to sell digital and commercial airtime utilizing available in-house ratings, research materials, knowledge of the advertisers and agencies and their advertising needs, knowledge of the local marketplace competition, and available station assets. Please note - primary job duties and responsibilities include, but are not limited to the information listed above Qualifications/Requirements: - College degree preferred or equivalent in years of experience - Previous outside sales experience is preferred - Previous work in media sales is preferred - Must have strong administrative skills - Must have strong prospecting skills - Professional appearance a must - Media sales experience preferred

Created: 2024-11-02