Manager Central Marketing
TDS TELECOM - Madison, WI
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JOB REQUIREMENTS: Manager-Central Marketing Job Locations US-Remote Location US-WI-Madison ID 2024-23928 Company TDS Telecom Pay Range $83,000.00 - $134,900.00 Overview As a Manager of Central Marketing, you will be primarily responsible for TDS's strategic and tactical marketing initiatives in acquiring profitable customers. You will manage all consumer and commercial marketing efforts and is responsible for generating demand to achieve gross add and revenue targets. You will analyze customer insights, consumer trends, market analysis and marketing best practices to build successful strategies. You will develop, implement, and manage marketing campaigns using traditional and non-traditional marketing tactics. This includes developing marketing plans, testing strategies and providing creative direction. You are responsible for expense budget management and allocation to maximize revenue growth. You will also design and implement lead nurturing programs and lead scoring. You must be familiar with commercial sales force automation tools and how marketing can impact lead life cycle management to increase propensity or speed of sales cycles to drive revenue goals. In this role, you will work with Commercial Sales to determine where sales incentive programs are needed to support marketing campaigns. You will determine the program goals and budget, create the plan and analyze the program's success. As the Manager of Central Marketing, you will be responsible for tactic and campaign analysis to understand and evaluate tactic effectiveness and understand overall campaign effectiveness to drive changes where necessary. This includes continual research and testing of new/alternative ways to reach consumers/businesses. Responsibility for marketing strategy, campaign management, and analysis means that in this role you must gain a thorough understanding of market area including customer base demographics and segmentation, revenue opportunities and risks, product availability, and competitive threats. The pay range listed for this position represents the low and high end of the base compensation range. The actual offer amount will carefully consider multiple factors, such as relevant skills, qualifications, work experience, location and/or competencies that align with the specified role. Certain positions are eligible for additional forms of compensation such as bonuses and equity awards. TDS Telecommunications LLC (TDS Metrocom/TDS) is a leading provider... For full info follow application link. Employment at TDS is subject to post-offer, pre-employment drug testing. At TDS, we embrace Equal Employment Opportunity by valuing our differences and consider all qualified applicants without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other status protected by law. To learn about our diversity & inclusion philosophy and culture, click here APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/157EE0B35B2B4B1B
Created: 2024-09-23