Marketing Intern (Summer 2025)
Vertiv Corporation - Westerville, OH
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Sales wins (success stories) development and communications - Work with sellers to capture sales wins and communicate to organization; Generate customer case studies from this content POTENTIAL PROJECTS: MARKETING ANALYSIS PROJECTS Customer information analysis - Work to improve the quality of our customer contacts within our lead management tools; Analyze our database to generate customer targets / lists to support marketing campaigns and program execution IIR analysis - Analyze these resources to identify potential contacts based on target criteria and work with Inside Sales Team to target these accounts Market analysis - Research and analyze the electrical testing and maintenance markets to better guide future growth planning. What is our market size? What segments/ regions/ industries present the highest CAGR for us? Develop marketing dashboards MARKETING COMMUNICATIONS PROJECTS Sales wins (success stories) development and communications - Work with sellers to capture sales wins and communicate to organization; Generate customer case studies from this content PR and article development - Work with agency and internal SMEs to develop article placements DIGITAL MAREKTING PROJECTS Execute Google Ad campaigns and email campaigns - Support the team to develop, execute and analyze Google Advertising and email campaigns Website and SEO improvements for ERS/ HVM/ eti - Work with corporate SEO and marketing teams to help implement actions / content that improves SEO performance of our website. Our websites are an underutilized channel that we need to better leverage and optimize. Social media - Continue to build and support our social media communities for ERS/ HVM/ eti. Create new social media content. Virtual event execution - Plan and manage corporate presence at online virtual events including webinars. PRODUCT MARKETING PROJECTS Major Account Marketing - Work with Marketing Director and the major accounts team to drive land and expand strategies within our major accounts. Industry Marketing (Contractors, DataCenters, and Renewables) - Develop industry specific marketing content for ERS/HVM key industries and drive business within key industries including Contractors, Data Centers, and Renewables. These segments present great growth opportunities and need focused attention. Additional Support for ERS CoEs - Execute product marketing for specific CoEs areas of focus (ie. Transformer Svs or P&C Services). Currently, we have minimal marketing efforts trying to support all the CoE areas. REQUIRED SKILLS, EXPERIENCES AND ABILITIES: Undergraduate or Graduate student with emphasis on marketing, marketing communications or related focus Understanding of social media channels and practices including Facebook, LinkedIn, Twitter experience Ability to work collaboratively with team and remote resources Strong data analysis skills to conduct market segmentation to determine potential sales targets Strong written and oral communication skills Ability to work independently and take initiative Ability to manage multiple priorities in dynamic environment Proficient in Microsoft Office suite of products - Word, PPT, Excel The successful candidate will embrace Vertiv's Core Principals & Behaviors to help execute our Strategic Priorities. OUR CORE PRINCIPALS: Safety. Integrity. RespectApply here:
Created: 2024-09-23