Manager, Measurement Innovation
Dotdash Meredith - New York City, NY
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Job TitleManager, Measurement InnovationJob DescriptionAbout The Position Major goals and objectives and location requirementsReporting to the Director, Measurement Innovation, the Manager will serve as strategic consultant to our sellers, supporting the advertising campaign insights needs of the Sales & Account Strategy Groups and the brands across Dotdash Meredith's portfolio. This is a front-line position whose goal is to best set DDM up for sales success. The Manager will have strong knowledge of advertising measurement principles, methods and primary research techniques, and project manages the process from idea inception through presentationThis position is hybrid in-office, with the ability to work remotely for up to 2 days per week.About The Team: The Team and/or Brand.Dotdash Meredith Measurement team is instrumental growing yield across 30MM+ daily sessions spanning 20+ of the world's best premium brands.About The Positions Contributions: Weight % Accountabilities, Actions and Expected Measurable ResultsManage all phases of Measurement projects, from strategic recommendations to report deliveryDetermine appropriate methodologies based on client objectives, prepare proposals for suppliers and clients, oversee sample design and selection, questionnaire development, field preparation and management, tabulation, data analysis and report writingLearn new accountability tools as necessary to conduct analyses on performance and to give guidance on campaign effectivenessSupervise and manage research vendors/partners, keeping track of key project details such as timing, recruitment of respondents, survey programming, data output, and troubleshooting issues as they ariseAct as a consultant to the sales staff and relevant stakeholdersPartner to build compelling case studies that marry analysis with storytellingExplain custom research capabilities for digital, print and cross media projectsInterface with and train sales & account strategy teamsCollect, expand and organize our case study library to serve as an insights resourceGeneralize results from new accountability toolsDevelop principles for successful digital campaignsSeek and evaluate new suppliers, lead pilots with new partners and services, manage and evaluate supplier performance and make recommendations to senior research managementThe Role's Minimum Qualifications and Job RequirementsEducation:A four-year college degree is required or equivalent experienceExperience:4+ years of experience at a media, agency, brand or marketing agency that includes managing ad effectiveness research and insights for digital and traditional mediaSpecific Knowledge, Skills, Certifications and Abilities:Ability to project manage multiple research projects and prioritize in time-sensitive environmentsExperience directly managing vendors, project timelines and giving strategic direction and feedback to those executing projectsAdvertising background with emphasis on web, mobile, video, and socialBasic familiarity with syndicated data (print, web, mobile, social, video, etc.)Experience interfacing with Advertising SalesExcellent PowerPoint and Excel skillsStrategic thinker and storyteller able to analyze and translate data into actionable insights and effective sales presentationsStrong presentation skills, both in large meetings and day-to-day consults with internal clients.Proven analytic and project management skillsStrong communication and presentation skills required% Travel Required (Approximate): 0-5%It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities.Accommodation requests can be made by emailing Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here:RangeSalary: New York: $90,000.00 - $105,000.00 Remote US: $75,000.00 - $90,000.00The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term addition,Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.#NMG# Minimum Salary: 90000.00 Maximum Salary: 105000.00 Salary Unit: Yearly
Created: 2024-09-23