Principal Analyst, Customer Loyalty

At Forrester, we're trusted to work on trailblazing, mission critical problems that business and technology leaders face today. That's why we're always looking to empower talented individuals to perform at their best every single day. We're proud of our community of smart people and vibrant voices who come together to do what's right by our clients and each other. Our success is driven by curiosity, courage and customer obsession. The confidence and drive to be bold at work. Join us and build an extraordinary future. About This Role: Principal Analysts conduct innovative research and deliver advice through written reports, conversations with clients, speeches, and consulting. As part of Forrester's B2C marketing research team, the Principal Analyst serves leaders who make strategic, organizational and technology decisions to power growth with customer-centric marketing. This role entails research and analysis, writing, and delivering various content types including speaking engagements that balance visionary points of view with practical advice and guidance. Candidates must have a strong understanding of loyalty, engagement, and retention marketing and the ability to act as a thought leader on topics ranging from developing loyalty and engagement strategies, to modeling the financial impact of loyalty program benefits and features, to evaluating the loyalty technology and service provider ecosystem. Our ideal candidate has experience in developing and leading loyalty/retention teams. They have a strong, confident voice and is comfortable speaking with the press, delivering keynote speeches, and advising B2C CMOs and other B2C marketing executives across industries. We are looking for an individual who is motivated to address Forrester clients' top marketing priorities by guiding and advising them on the future of customer loyalty and how to build customer relationships that fuel business growth. Job Description: The Principal Analyst works as part of a small high-performance team within our B2C marketing practice and collaborates with others in all aspects of the job. Responsibilities include: Content planning: Determine an integrated research and content portfolio based on clients' top priorities and market opportunities. Research: Oversee, conduct, and analyze primary research based on content plan. Publishing: Write/produce content in various formats (reports, blog posts, data digests, infographics, video, etc.). Client engagement: Apply Forrester's research and frameworks to help clients solve business challenges through short- and long-term client engagements. Thought leadership: Establish an industry presence as an influential speaker and thinker. Speak with the press, present at Forrester and external industry events, and deliver client presentations and webinars. Guidance: Educate, align, and demonstrate how to develop loyalty and engagement marketing programs Coverage development: Evolve and productize marketplace coverage, and work with Forrester sales and analyst relations to evangelize it with clients and prospects. Job Requirements: A minimum of 10 years of loyalty/CRM experience as a practitioner at an agency, brand (in-house) or consulting firm. Experience with customer loyalty and retention marketing issues and challenges. A deep understanding of the technology and service providers that deliver loyalty and engagement marketing solutions; and how they intersect with broader marketing, customer experience, and ecommerce markets. An orientation toward emerging technologies and how they may enhance consumer loyalty initiatives. Superior analytical, writing, and presentation skills. The ability to be bold and conceptual yet practical and actionable. A profound spirit of collaboration as part of a supportive, integrated team. The ability to travel 30% to 50% of the time. Please note that the base salary range listed here applies to all applicable US geographies listed in this requisition, with the exception of New York City; base salary will be dependent on an employee's primary working location and the employee's skills compared to the requirements of the role. At Forrester, it is not typical for an individual to be hired at or near the top of the range for their role. Base salary range: $137,000 - $257,000 Base salary range for New York City, NY: $157,000 - $257,000 We're a network of knowledge and experience leading to richer, fuller careers. Here, we're always learning. Whether you want to hone your strengths or discover new ones, Forrester is the place to go for it. It's a place where everyone is given the tools, support, and runway they need to go far. We'll be right there beside you, every step of the way. Let's be bold, together. Explore #ForresterLife on: Instagram (LinkedIn Glassdoor (FLSA Status: Exempt Here at Forrester, we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forrester's recruitment process. If you would like to discuss a reasonable accommodation, please reach out to . Forrester Research, Inc. is an Equal Opportunity/Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply. Forrester will consider all qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Benefits at a Glance (Benefits at a Glance - Cambridge

Created: 2024-10-19