Manager, Commerce & Retail Media
Mediabrands Worldwide, Inc. - New York City, NY
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Manager, Commerce & Retail MediaLocation: Remote, Remote, United States Agency: Kinesso Performance Marketing - United States Ref#: 11509 Job Function: eCommerce Type of Contract: RegularPosition SummaryWe are looking for you - dynamic, best-in-class talent - to join the growing Commerce & Retail Media team as a Manager. In this role you will be responsible for managing Sr. Associates & Associates and supporting in the development, planning, buying, executing and measuring media plans for designated shopper/commerce media clients. You will support the Associate Director/Director in the strategic and tactical development of each retail plan. You'll work closely with Planning and Buying teams to allow for holistic Commerce media function.Managed Service Commerce is a specialty group that focuses on the planning, buying, execution and measurement of Commerce media. Commerce media is any specific media elements that are retailer focused/tagged. This can be in-store signage such as a coupon machine, a billboard driving shoppers to a Walmart store, buying digital ads on Amazon or a site, tapping influencers that support certain retailers or working with shoppable technology companies to ensure ease of conversion. The team supports client's commerce/shopper/customer marketing teams-our end goal measuring product sales both online and in-store.Key ResponsibilitiesStrategy & ExecutionEnsures strategic consistency across all elements of plan development and implementationSupports in development, presentation, management and measurement of commerce media programs and defines program objectives and strategies consistent with brand marketing objectivesRecommends targeted, innovative media vehicles consistent with media strategies ranging from RMNs to 3rd party partnersSupports in the creation of client ready materials and delivers client communicationsAbility to tailor client presentations to the audience (i.e. Senior Level vs. Junior Level)Supervises buying process and stewardship for media programsMeasures media performance at all stages to ensure original objectives and strategies are being met to client satisfactionEnsures accuracy of all deliverables (e.g. client documents, budget stewardship/management/client billing)Takes learnings from previous campaigns and apply to next campaignRelationshipsOversees day-to-day relationship with media partners and leads negotiation of commerce media for specific programsMaintains client relationships and ensures timely creation & delivery of workAssists in managing team performance to achieve desired results by defining roles and responsibilities for the Associates & Sr AssociatesTraining/DevelopmentEnsures knowledge sharing across internal teams, open communication & provides thought leadershipIdentifies & builds functional expertise or knowledge in a relevant, unique & specific media area, including commerce media expertiseAware of knowledge level and experience of Senior Associates and Associates. Ability to spend extra time where needed to develop direct reportsKnowledgePreferred Retailer Knowledge: The Home Depot, Lowes, Walmart, AmazonSeeks out information to remain current on media trends and shares with team members with relevant implications/potential opportunities Desired Skills & ExperienceBachelor's degree preferred 3-5 years of working experience required, with 1+ years experience in a people manager role; strong ability to delegate, train, and support direct reportsAbility to manage team, both upwards and downwards, to ensure cross team communicationAgency and/or Commerce media experience preferredProven knowledge of media planning & planning with use of research tools and resourcesProven experience in writing and presenting relevant information to client audienceExcellent written and verbal communication skills and proven problem-solving abilityCan carry conversations with clients easilySelf- sufficient and problem solverProject management; effectively managing multiple projects and meeting tight deadlines under a fast-paced environmentProficient in Microsoft Office (Excel, PowerPoint, etc.) Desired Skills & Experience Gravitas + adept influencing- the personal and professional credibility to carry the system with itHumble confidence - confident in skills and willing to provide a proactive point of viewConstructive discontent - always looking for ways to improve and enhance the work and self to challenge the norm and strive for continued improvementInnovative drive - comfortable in 'white space' work areas and willing to take risks, test the norm, measure, and learn forwardProactive personal accountability - if it's to be, it's up to meAuthentic + humanistic - be approachable, real and humanTeam first - a cultural force for building the best teamHumor - willing to have fun and not take ourselves too seriouslyWe See You At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community. We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed. We See You at IPG Mediabrands. Wage and BenefitsWe offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications. Employment Transparency Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions. For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email IPG Mediabrands IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at Salary Range$90,000-$100,000 USDIt is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. Minimum Salary: 90000.00 Maximum Salary: 100000.00 Salary Unit: Yearly
Created: 2024-09-20