Analyst Social Media
JetBlue Airways - Long Island City, NY
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Position Summary The Analyst, Social Media will report to the Manager of Social Media and is passionate about travel, internet culture and analytics. To help drive our social media strategy, you will assist in conceptualizing creative content, delivering thorough creative feedback, and execute measurable initiatives to elevate awareness, engagement and growth across our social media channels amongst customers and non-customers of JetBlue. You will collaborate cross-functionally, building and maintaining relationships with individuals within and outside of the organization. The role requires an effective communicator who is analytical and is comfortable working in an ever-changing environment parallel to the world of social media, ready to make a mark on the internet through their creativity. Essential Responsibilities Creative Coordinate the creation production and execution of social media content, managing link maintenance, video descriptions, verifying tagging, proofread copy and editing, and more Ensure creative content delivery is timely and accurate, meeting deadlines Be a trend-spotter, ascending notable trends within the Marketing department and delegate to our creative agency for proactive and reactive opportunities Contribute creative ideas, inclusive but not limited to brand/influencer partnerships, to share with our internal and external partners to drive strong integration and alignment with social and content strategies Collaborate with the Senior Analyst and Manager of Social Media intaking creative briefs and generating ideas to drive engagement, awareness, and growth across social media channels Proactively support in monitoring user-generated content and cascade to external partners for potential usage Analytics Lead in assessing profile and post-performance across networks to curate monthly and ad-hoc reports in effort to help meet social benchmarks and ensure the brand is meeting our respective audiences Support in social listening analysis and present actionable insights to key stakeholders Support in ad-hoc reports for key stakeholders such as our Consumer Promotions and Corporate. Communications team to pull post-performance and social listening analysis of brand announcements and key sales Admin Manage via our tools or natively the scheduling and publishing of social media content Support in updating any internal social media resources to ensure details are up to date Other duties as assigned Minimum Experience and Qualifications Bachelor's degree in Marketing, Advertising, Communications, Business, or an associated field; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous relevant work experience One (1) year of experience in Digital Marketing, Social Media Marketing, or Advertising Comfortable working in a fast paced environment with changing priorities and tight deadlines Ability to work in autonomous environment with changing priorities Extremely detail-oriented, critical thinker who can adapt technical content effectively in a variety of styles and tones for various platforms and audiences Ability to interact daily with people at different levels within the organization including developing and maintaining ongoing relationships Available for frequent overnight travel (40%) Must be in possession of valid travel documents with the ability to travel in and out of the United States Able to work flexible hours and be available for an emergency response on short notice Must pass a pre-employment drug test Must be legally eligible to work in the country in which the position is located Authorization to work in the US is required. This position is not eligible for visa sponsorship Preferred Experience and Qualifications Four (4) years' experience in social, content, marketing or advertising Previous travel or airline industry experience Strong analytical and mathematical skills Experience with supporting an influencer program Experience with on-grounds content capture for brand activations Excellent verbal and written communication skills Strong interpersonal skills, amicable and professional demeanor Self-starter who is eager to participate and contribute Crewmember Expectations Regular attendance and punctuality Potential need to work flexible hours, inclusive of weekends Able to maintain a professional appearance When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun Promote JetBlue's #1 value of safety as a Safety Ambassador, supporting JetBlue's Safety Management System (SMS) components, Safety Policy and behavioral standards Identify safety and/or security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue's confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR)) The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position Equipment Computer and other office equipment Work Environment Traditional office environment Physical Effort Moderate physical effort required by handling objects up to 40 pounds occasionally and/or up to 10 pounds frequently. (Light) Compensation The base pay range for this position is between $62,400.00 and $89,600.00 per year. Base pay is one component of JetBlue's total compensation package, which may also include access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more . .buttontextbeb4264ca52c0754 a{ border: 1px solid transparent; } .buttontextbeb4264ca52c0754 a:focus{ border: 1px dashed #0000aa important; outline: none important; } JetBlue Airways is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Created: 2024-09-20