Senior Director, Demand Generation
SQUIRE Technologies, Inc. - New York City, NY
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Develop and implement a multi year demand generation strategy aligned with overall marketing and growth objectivesWork cross functionally with Sales, Product, Finance, RevOps and Operations teams to align demand generation strategy and drive strong performance- Develop strategy and serve as leader in establishing a strong marketing technology stack and tracking technology to support demand generation and ongoing marketing efficiency- Analyze marketing data, digital marketing and demand generation performance to identify areas for improvement and optimization and optimal revenue extraction- Work closely with the RevOps and Finance team to improve attribution, forecast, and report on ROI, and communicate results to leadership with actionable insights- Determine investment strategy and growth breakdown between Sales-led high-value customers and our high-volume, lower-margin PLG customer acquisition strategies and define operations for lead routing and actioning- Plan and execute demand generation and scaled acquisition campaigns across all key marketing channels to generate high-quality customers- Establish KPIs and metrics for demand generation initiatives in alignment with our commercial, sales and finance teams- Collaborate with RevOps to determine ICP and refine GTM strategy for optimal revenue generation.The duties and responsibilities outlined above are not a comprehensive list and additional tasks may be assigned from time to time based on business needs. Minimum Salary: 150000 Maximum Salary: 175000 Salary Unit: Yearly
Created: 2024-09-20