Digital Marketing Patient Recruitment Manager

Digital Marketing Patient Recruitment Manager Job Locations United States-OH-Cincinnati Category Patient Recruitment & Retention Job Summary Our global activities are growing rapidly, and we are currently seeking a full-time, Digital Marketing Patient Recruitment Manager within our Patient Recruitment and Retention Department. This position will specialize in overseeing digital marketing strategy, execution, and content creation for patient recruitment activities. Responsibilities Oversee development of meaningful content for creative materials that target a global audience of patients, caregivers, research site staff, and physicians; Manage media campaigns and develop recruitment funnels including use of radio, print, Google Ads, and Facebook; Partner with internal and external teams to evaluate and integrate innovative digital tools for the successful acquisition of patients and patient engagement; Strategically review patient recruitment advertisement vendor campaigns and results; Stay current on leading industry trends that will impact strategies in trial recruitment and effectively apply knowledge; Effectively communicate recruitment strategy to executive management, senior leadership, and team members; and May have oversight and/or mentorship responsibilities of departmental team members. Qualifications Bachelors in Marketing, Communication, Graphic Design, or Life Sciences; Minimum of 3 years of SEO or SEM experience; experience in health marketing is a plus; Preferred 3 to 5 years' experience of Clinical Research industry experience, with at least 2 years' experience related to Patient Recruitment; Advanced knowledge of Adobe Creative Cloud and MS Office; and Knowledge of Google Analytics and Google Ads, Facebook/IG marketing, and other online advertising verticals Medpace Overview Medpace is a full-service clinical contract research organization (CRO). We provide Phase I-IV clinical development services to the biotechnology, pharmaceutical and medical device industries. Our mission is to accelerate the global development of safe and effective medical therapeutics through its scientific and disciplined approach. We leverage local regulatory and therapeutic expertise across all major areas including oncology, cardiology, metabolic disease, endocrinology, central nervous system, anti-viral and anti-infective. Headquartered in Cincinnati, Ohio, employing more than 5,000 people across 40+ countries. Why Medpace? People. Purpose. Passion. Make a Difference Tomorrow. Join Us Today. The work we've done over the past 30+ years has positively impacted the lives of countless patients and families who face hundreds of diseases across all key therapeutic areas. The work we do today will improve the lives of people living with illness and disease in the future. Cincinnati Perks Cincinnati Campus Overview Hybrid work-from-home options (dependent upon position and level) Competitive PTO packages, starting at 20+ days Competitive compensation and benefits package Flexible work schedule Company-sponsored employee appreciation events Employee health and wellness initiatives Community involvement with local nonprofit organizations Discounts on local sports games, fitness gyms and attractions Modern, ecofriendly campus with an on-site fitness center Structured career paths with opportunities for professional growth Discounted tuition for UC online programs Awards Named a Top Workplace in 2024 by The Cincinnati Enquirer Recognized by Forbes as one of America's Most Successful Midsize Companies in 2021, 2022, 2023 and 2024 Continually recognized with CRO Leadership Awards from Life Science Leader magazine based on expertise, quality, ca

Created: 2024-10-19