SR MANAGER, GLOBAL CONTENT EXCELLENCE
Johnson & Johnson Consumer Inc - Skillman, NJ
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DescriptionKenvue is currently recruiting for:Sr. Manager, Content ExcellenceThis position reports into the Sr. Director, Content Excellence and is based in Skillman, NJ, or Summit, NJ.Who we areAt Kenvue , we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA, AVEENO, TYLENOL, LISTERINE, JOHNSON'S and BAND-AID that you already know and love. Science is our passion; care is our talent. Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you Join us in shaping our future-and yours. For more information, click here .Role reports to: Director, Content ExcellenceLocation: Skillman, NJ, or Summit, NJ.Travel %: 10Pay: $144,000 - $195,000What you will doThe Sr. Manager, Content Excellence, works with global brand teams to drive Mental Availability through brand relevance and recognition. By applying consistent content creation strategies, capabilities and best practices, this role helps brands deliver assets, experiences and toolkits that serve both omnichannel and fit-for-purpose, fit-for-platform needs. Acting as a capability champion and partner, the Senior Manager, Content Excellence, will establish objectives and key results (OKRs) and will be jointly accountable with global brand leads for meeting target metrics. This role helps establish priorities and defines ways of working with Brand teams and agencies to develop creative assets and content, driving models that emphasize simplification, standardization and global efficiencies while improving brand outcomes.The successful candidate will demonstrate a passion for storytelling and be an influential and collaborative leader who brings thought leadership and expertise in specific focus areas, including brand equity, influencer marketing, ecommerce, SEO and digital shelf, and healthcare professional content.Key ResponsibilitiesHelp d efine and implement the ' Kenvue W ay' of building Mental Availability through creative and content with consumers and HCPs across channelsEmbed Models and Frameworks that step change how we go to market globally, driving consistency of communications and clear message hierarchies, resulting in global brand recognition and local brand relevance .Collaborate with brand leads to build frameworks, roadmaps, and prioritization strategies to exceed content excellence baselines and ambitionsHelp define and implement content effectiveness scoring and evaluation processes and tools to improve measurable performance and accountabilityLead test and learn programs, scorecard creation and tracking across varied markets/brands; lead sharing and scaling best-in-class assets in our Digital Asset Management systemGuide a business segment as key subject matter expert, in end-to-end content development and production , from category entry points through to Digital ShelfCollaborate with cross-functional teams to streamline ideation, modular and composable production, transcreation and distribution across various platformsProvide clear direction and guidance to brands and agency partners on our Science of Brand Growth guidelines, creative briefs, and other requirements. R einforce a creative taxonomy to ensure that our content is organized, measurable, and easily searchable .Contribute to and improve the process for transcreation and localization of content across different regions and languagesStay up-to-date and investigate new behavioral and communication science, industry trends and emerging technologies , incorporating those insights across global brandsWhat we are looking forRequired Qualifications8 years experience and demonstrated proficiency in a content creation roleComprehensive understanding of the content ecosystem and how brands, agencies, production partners, creators, publishers , influencers and stores integrate to optimize Mental AvailabilityExceptional ability to manage complexity of working across multiple global brand teams and comfort with ambiguity, is requiredAble to be an individual contributor, willing and eager to work in an agile hands-on capacity to serve as a partner and trusted resource to marketers who lead content developmentPassion for clear storytelling, message hierarchy development, consumer experience mapping , content creation trends, including trends in addressable creative and influencer marketingBachelor's degree or equivalent in Marketing, Communications, or related field.Experience managing agency relationships in a global context, and a strong understanding of the agency ecosystem and its role in supporting a multi-brand business.Proven track record of developing and executing successful content strategies.Excellent communication and collaboration skills to work with brand team s and agency ecosystem.Desired QualificationsDirect ag ency experience in either lead-agency models or Production models .In-depth knowledge of industry trends and emerging technologies.Strong analytical skills, and business savvy orientation with strong appreciation for standard methodologies and governance in a highly matrixed organizationAbility to work under pressure and meet tight deadlines.Experience in Agile methodologies .What's in it for youAnnual base salary for new hires in this...Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
Created: 2024-09-20