Email Marketing Strategist
Massage Envy - Scottsdale, AZ
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The Email Marketing Strategist will be responsible for supporting Massage Envy’s email marketing campaigns. This role will be an important contributor to the CRM team helping to improve member retention and advocacy and driving appointment bookings for Massage Envy’s franchise locations. They will also be responsible for supporting custom email requests from franchise locations.Essential Functions:Creative brief development and participation in creative approval processCoordinate with other departments for integrated campaign executionDevelopment of targeted audiences for email deploymentBuild and execute email campaigns and journeys in Salesforce Marketing CloudAssist in developing trigger-based journeys and support test executionsDesign and execute A/B tests for subject lines, content and send timesManage process for email requests from field and build custom emails when requiredPartner with Employee Brand team to support email marketing needsSupport updating email scheduling calendarEnsure all campaigns comply with GDPR, CAN-SPAM and other regulationsConduct regular testing for email deliverability and renderingParticipate in reporting meetings, strategy development and quarterly planningEducation, Experience and Skills Required:Bachelor’s degree 2-3 years of experience in email marketingExperience with HTML and Salesforce Marketing CloudStrong prioritization skills General Microsoft Excel Skills, comfortable working with spreadsheets.Basic working knowledge of Adobe Photoshop is a plus.Knowledge of email best practices Passion for creating best-in-class customer experienceOutstanding communication skills (both oral and written) coupled with the ability to articulate clearlyStrong ability to build relationshipsMassage Envy Franchise LLC BenefitsThis is a Hybrid position. You must be able to work in office and remote as required.In addition to a great work environment, Massage Envy Franchise LLC offers Medical, Dental and Vision Benefits."¯Paid Life Insurance and 401K, Generous Paid Holidays, vacation, and sick time. At Massage Envy Franchise, LLC, we believe in helping people feel their best through total body care—a mission that touches everyone. And we know that investing in uniquely talented, fiercely passionate people is the key to achieving it. We work hard, we have fun, which is a key part of helping employees feel their best!"¯"¯Massage Envy Franchising, LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.NoHybrid remote
Created: 2024-09-20