Senior Manager, Marketing Planning And Strategy

Position Summary... What you'll do... I ntegrated Marketing Senior Manager - Consumables WALMART CONNECT (WMC) Walmart Connect is Walmart's media and advertising platform, uniquely designed to help brands reach hundreds of millions of shoppers across their entire shopping journey, online and in stores. As a fast-growing brand and business within Walmart, the Fortune 1 company, we are poised for continued growth and success. Data at Scale, Omni-Channel Solutions, Closed Loop Attribution and a 'One Walmart' approach are key differentiators for Walmart Connect. We aim to serve clients and suppliers across multiple categories with insight-driven strategies and integrated marketing solutions that connect brands with our customers to fuel brand sales. When our clients win, Walmart wins. And, as a customer-centric company, we aim to always create solutions that ultimately serve our Walmart customers. CLIENT SOLUTIONS Client Solutions is Sales' go-to partner for category insights, ideation, and the development and execution of integrated marketing opportunities. We collaborate cross-functional stakeholders across WMC and Walmart to create insightful narratives, bring programs to life and deliver as One Walmart. Our Integrated Marketing team is the primary POC for Sales for end-to-end ideation, packaging & execution of partnerships tied to Walmart's Seasonal, Category, or Single Supplier initiatives. While our commitment and obsession is to always deliver on partnership objectives, our greater ambition is to become the leading integrated marketing engine in retail and ecommerce. To get there, we need exceptionally talented, bright, and driven people with an entrepreneur mindset. This is your chance and a unique opportunity to being part of our history and future success. JOB OVERVIEW Walmart Connect (WMC) is looking for an experienced integrated marketing professional with either an integrated marketing, ad sales marketing or client/custom solutions background. This position will partner with and service the Sales organization to drive ad revenue, help clients build brand awareness and consideration, engage with Walmart consumers, convert Walmart consumers to shoppers, help transform relationships with suppliers and brand owners from transactional into co-creating partnerships, and provide measurable results for our clients. This complex, cross-functional role will be responsible for development and management of category and client-led integrated campaigns across the Walmart omni-channel ecosystem. This position will directly support Walmart's advertising sales team and partner with enterprise marketing, retailtainment, site editorial & merchandising teams to conceptualize and create unique, custom, and high-impact marketing solutions for clients. This position sits under WMC Marketing and reports to the Director of Integrated Marketing, Client Solutions - Consumables. Ideal candidate profile : We're looking for a resourceful connector, strategic navigator, people-oriented professional who is excited to solve business challenges in creative and agile ways determining what needs to be true to move the business objectives forward, with a focus of 'half glass full' attitude, serving as a consultant to recommend a mix of marketing tactics based on specific program objectives, to test and learn with media innovation. The ideal candidate has a proactive approach, has experience servicing a high-priority clients and sales organization through persuasive selling story telling business recommendations that are financially viable and sales driven, anchored in sound business strategies, and in category development initiatives and opportunities that unlock incremental sales; possesses strong people skills driving own projects to execution, willing to roll up their sleeves to figure out process and solve challenges in creative and structured ways. They are self-motivated and thrive in a fast-paced, dynamic, and growing environment. Organization and project management skills are instrumental to stay on top of internal and external asks. CORE RESPONSIBILITIES Development of custom advertising initiatives for Walmart Connect Clients; Partner with WMC Sales to identify supplier needs, priorities and customer insights. As the most senior position within the Integrated Marketing team, help developing and driving tentpole and category-supplier based strategy, and ultimately responsible for respective department/accounts they/their team support. Develop category and supplier-specific solutions based on customer insights, secure internal approvals, build solution materials and pitch to clients. Collaborate and establish links between Walmart Connect and Walmart Enterprise Marketing, ensuring consistency between Walmart's supplier advertising initiatives and Walmart's own customer messaging. Manage the cross-functional connection points, processes, and planning cycles between Retail Marketing, Seasonal, Site, Retail Brand Experience, Integrated Capabilities, and more. Actively facilitate and participate in brainstorming and working sessions across cross-functional teams. Demonstrate a spirit of partnership, collaboration, and operational agility and excellence. Be proactive, self-motivated, and highly driven. ESSENTIAL QUALIFICATIONS Relevant bachelor's degree for this role. MBA (Master of Business Administration) or advanced-level academic degree preferred. Minimum of 8 years of experience in marketing or related field preferred with experience working cross-functionally in integrated marketing, ad sales marketing, client/custom solutions, or creative strategy capacity. Digital media experience required. Creative marketer with the ability to conceptualize innovative ideas and new ways of working. Experience supporting Sales organizations and strong understanding of client relationships and framing. People manager known for leading and managing multiple team members with diverse backgrounds. Skilled problem-solver able to navigate the environment/situation appropriately and quickly connect with partners to research and bring forward solutions. Able to flex, shift, adapt and exceed business objectives. Collaborator, relationship builder, known for influencing others at all levels. Scrapy creator & navigator innately wired to think big & innovate with purpose and are comfortable with coming up with creative solutions on the fly. Exemplary project management skills and out of this world organized. Experience executing full-funnel, integrated marketing campaigns that deliver results - including insights, strategy, ideation, strategy, packaging, and execution. At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. "Ž "Ž "Ž You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. "Ž For information about PTO, see . "Ž "Ž Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. "Ž Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. "Ž For information about benefits and eligibility, see One.Walmart . "Ž The annual salary range for this position is $108,000.00-$216,000.00 "Ž Additional compensation includes annual or quarterly performance bonuses. "Ž Additional compensation for certain positions may also include: "Ž "Ž Stock "Ž "Ž Minimum Qualifications... Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field. Preferred Qualifications... Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications. Leading cross-functional projects, Marketing or related field, Supervisory experience Masters: Business Administration Primary Location... 221 River St, Hoboken, NJ 07030, United States of America Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.

Created: 2024-11-02