Marketing Specialist Intern - Summer 2025
Springs Window Fashions - Middleton, WI
Apply NowJob Description
Marketing SpecialistInternship - Summer 2025The Best Experience CompanyOur tagline is “The Best Experience Company.” More than just a set of words, it represents the essence of who we areat Springs Window Fashions. As North America’s premier window covering company, we’re committed to creating the Best Experience for our associates, consumers and end users, business partners, and communities.We want you to join our team of passionate self-starters who believe the world is full of Best Experience opportunities. So, ifyou’reexcited about thethought of a Best Experience career with a team focused on creating Best Experiences for all, we want to hear from you!Internship OverviewSprings Window Fashions is looking for a motivated and hardworking individual to join our Marketing Team! The Marketing Specialist Internship provides an exciting opportunity to assist the team with project support while providing valuable work experience related to your chosen field of study. Our paid internship program is known for having in-depth, challenging project work with cross-functional teams, as well as professional development, job shadowing and other growth opportunities.Internship Projects and Responsibilities:Marketing Content Diversification StrategyResearch and propose new content formats (videos, info-graphics, podcasts, etc.) to diversify the brand's content offerings.Collaborate with the creative team to create and implement new content formats, ensuring they resonate with the target audience.Track engagement metrics for the new content formats and provide insights for continuous improvement.Support Marketing team on project gate reviews with SVP/GM and CEO.Work with Marketing Manager to propose future digital marketing initiatives and strategiesReview brand voice and positioning for each commercial brand and produce verbiage for blogs/case studies/website useMarket Research and Audience SegmentationConduct market research to identify new target audience segments or niche markets that align with the brand's products. Propose tailored marketing approaches to effectively reach and engage each identified audience segment.Create detailed audience personas for these segments, including their preferences, pain points, and behaviors.Data Analytics & ReportingGenerate regular reports on key marketing metrics, such as website traffic, conversion rates, social media engagement, and email campaign performance.Identify trends and patterns in the data and provide insights to inform future marketing strategies.Present findings to the marketing team and suggest actionable recommendations based on the data analysis.2025 Strategy Plan Support Manager and GM on data gathering and analytics for 2025 strategy plan, which may include economic indicators, market trends, emerging technologies or tactics, competitive analysis / SWOTWork with team on digital strategy roadmaps and what the future of digital marketing looks likeAttend the strategy plan meeting and share insights based on above research. Work with Marketing Manager to translate into action plan and inputs.WhatSpring’sBest ExperienceMeans for YouSprings Window Fashions offers incredible opportunities to develop the skills you’ll need to be successful in a fast-paced consumer products company. You’ll also be provided with several perks and benefits as a member of the Springs team:Newly renovated corporate headquarters (including on-site fitness center)Exposure to other roles and functions within SWFCareer advancement opportunitiesRegular interaction with multiple functional areas and with others at all levels within the organization, from production to senior leadershipPaid on-the-job training; in-depth product knowledge sessions via online courses, live online classes, and live sessionsWhat We’re Looking ForPrevious internship experience in relevant functionPursuing a 4-year degree with preferred current standing of Junior levelStrong writing and organizational skills, attention to detail, yet ability to see the big pictureProficient computer skills Microsoft OfficeProblem-solving and critical thinking skillsStrong communication skills (verbal, written and attention to detail)Positive attitude and eagerness to learnHow We Workto Deliver a BestExperience: OurBehavioral CompetenciesEnsures Accountability"¯- Holding self and others accountable to meet commitmentsDrive Engagement"¯- Creating a climate where people are motivated to do their best to help the organization achieve its objectivesInstill Trust"¯- Gaining the confidence and trust of others through honesty, integrity, and authenticityDrive Results"¯- Consistently achieving results, even under tough circumstancesConsumer/Customer Focus"¯- Building strong customer relationships and delivering on customer-centric solutionsCritical Thinking"¯- Making Sense of complex, high quantity, and sometimes contradictory information to effectively solve problemsBeing Resilient"¯- Rebounding from setbacks and adversity when facing difficult situationsOptimize Work Processes"¯- Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement
Created: 2024-09-19