Marketing Manager
ITech Consulting Partners - Pittsburgh, PA
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u003cdivu003eu003cpu003eAre you ready to take the lead in shaping dynamic marketing strategies that fuel growth and innovation? We're seeking a visionary u003cstrongu003eMarketing Manageru003c/strongu003e to spearhead our efforts in driving exponential growth within our Spoke division. This role offers the opportunity to craft and execute high-impact marketing campaigns that expand categories and elevate revenue. You'll be at the forefront of multi-channel marketing initiatives, leveraging email, social media, paid media, web, promotions, tradeshows, and events to maximize our competitive edge and achieve aggressive sales goals.u003c/pu003eu003cpu003eu0026 u003c/pu003eu003cpu003eu003cstrongu003eKey Responsibilities:u003c/strongu003eu003c/pu003eu003culu003eu003cliu003eu003cstrongu003eStrategic Vision:u003c/strongu003e Lead the charge in strategic planning to penetrate new markets and expand existing ones, ensuring our brand is always ahead of the curve.u003c/liu003eu003cliu003eu003cstrongu003eCampaign Excellence:u003c/strongu003e Develop, execute, and fine-tune end-to-end marketing campaigns that captivate and convert target audiences across diverse channels.u003c/liu003eu003cliu003eu003cstrongu003eData-Driven Insights:u003c/strongu003e Collaborate with data analysts to transform campaign data into actionable insights that inform future strategies and drive continuous improvement.u003c/liu003eu003cliu003eu003cstrongu003eExecutive Reporting:u003c/strongu003e Create compelling materials for executive reporting, delivering insights that shape high-level decisions and strategies.u003c/liu003eu003cliu003eu003cstrongu003eMarket Mastery:u003c/strongu003e Conduct in-depth market and competitive analyses to identify and prioritize new opportunities for growth.u003c/liu003eu003cliu003eu003cstrongu003eTargeted Segmentation:u003c/strongu003e Dive deep into the print-on-demand landscape to refine customer personas, uncover growth opportunities, and design campaigns that drive conversions.u003c/liu003eu003cliu003eu003cstrongu003eCross-Channel Optimization:u003c/strongu003e Work closely with our marketing team to optimize campaign components across digital, display, email, social, print, and organic SEO.u003c/liu003eu003cliu003eu003cstrongu003eSales Enablement:u003c/strongu003e Innovate and develop tools that empower the sales team to excel in go-to-market strategies, ensuring the seamless launch of new offerings.u003c/liu003eu003cliu003eu003cstrongu003eAsset Management:u003c/strongu003e Keep our marketing assets fresh and accurate, ensuring that our messaging resonates and drives results.u003c/liu003eu003cliu003eu003cstrongu003eCustomer Insights:u003c/strongu003e Partner with the Market Research Analyst to understand customer needs and perceptions, continuously refining our approach to enhance performance.u003c/liu003eu003c/ulu003eu003cpu003eu0026 u003c/pu003eu003cpu003eu003cstrongu003eRequired Skills and Knowledge:u003c/strongu003eu003c/pu003eu003culu003eu003cliu003eu003cstrongu003eStrategic Thinker:u003c/strongu003e Proven ability to develop marketing strategies that align with business goals, including value proposition, audience targeting, positioning, and messaging.u003c/liu003eu003cliu003eu003cstrongu003eCampaign Guru:u003c/strongu003e Extensive experience in planning, executing, and optimizing targeted marketing campaigns across various channels.u003c/liu003eu003cliu003eu003cstrongu003eDigital Savvy:u003c/strongu003e Proficient in digital marketing channels, with a keen ability to analyze and enhance their effectiveness.u003c/liu003eu003cliu003eu003cstrongu003eProduct Champion:u003c/strongu003e Skilled in defining and promoting product features and benefits that resonate with customers and drive growth.u003c/liu003eu003cliu003eu003cstrongu003eMarket Analyst:u003c/strongu003e Ability to conduct market analyses to uncover new growth opportunities.u003c/liu003eu003cliu003eu003cstrongu003eMultitasker:u003c/strongu003e Expert at managing multiple projects and priorities in a fast-paced, deadline-driven environment.u003c/liu003eu003cliu003eu003cstrongu003eCollaborative Leader:u003c/strongu003e Adept at working cross-functionally to achieve results.u003c/liu003eu003cliu003eu003cstrongu003eDetail-Oriented:u003c/strongu003e Exceptional organizational skills and meticulous attention to detail.u003c/liu003eu003cliu003eu003cstrongu003eAnalytical Mind:u003c/strongu003e Strong analytical skills to interpret data and make data-driven decisions.u003c/liu003eu003cliu003eu003cstrongu003eCustomer Focused:u003c/strongu003e A deep curiosity and understanding of customer needs, preferences, and behaviors.u003c/liu003eu003cliu003eu003cstrongu003eTech-Savvy:u003c/strongu003e Familiarity with marketing automation platforms, CRM systems, and analytics tools.u003c/liu003eu003c/ulu003eu003cpu003eu0026 u003c/pu003eu003cpu003eu003cstrongu003eQualifications:u003c/strongu003eu003c/pu003eu003culu003eu003cliu003eBachelor's degree in Marketing, Business, or a related field.u003c/liu003eu003cliu003eA minimum of 7 years of experience in marketing, with a strong focus on developing and executing high-impact campaigns.u003c/liu003eu003cliu003eExperience in the promotional products or printing industry is a plus.u003c/liu003eu003cliu003eProficient in Microsoft Office, especially Excel and PowerPoint.u003c/liu003eu003cliu003eStrong communication and presentation skills, with the ability to tell compelling stories through slides.u003c/liu003eu003c/ulu003eu003cpu003eu0026 u003c/pu003eu003cpu003eIf you're driven by the desire to lead, innovate, and make a tangible impact, this role is for you. Join us in crafting the future of our marketing efforts and driving unparalleled growth.u003c/pu003eu003c/divu003e ', 'location ': 'Pittsburgh, PA ', 'remote ':null, 'jobtype ': 'directhire ', 'remoteoption ': 'hybrid ', 'featuredonjobboard ':false, 'ownedbyagency ':false, 'externalid ': 'PA84-2737994
Created: 2024-09-07