Demand Generation Marketing Manager

ADP is looking for a Demand Generation Marketing Manager Primary Responsibilities: Develop and execute innovative, multi-channel campaigns to drive qualified leads based on the marketing plan and department goals.Project management of entire campaign from inception to reporting. Review market research, monitor conversion rates and optimizing campaigns as needed.Continuously develop new strategies to increase touchpoints within a customer's journey to optimize conversion rates. Develop a cohesive, repeatable process for campaign development and implementation that operationalizes key campaign tactics. Build campaigns utilizing lead nurture content, thought leadership, business tools, education, etc. Make recommendations for additional assets based on performance. Partner with sales development teams to ensure quality lead delivery and proper follow-up according to established service level agreements. Build a consistent feedback loop and continuously improve and optimize lead hand-off processes in conjunction with the Marketing Operations team. Own campaign strategy and implementation plans with execution support from web, design, and field marketing teams. Manage agency and contractor relationships, expectations, and budgets. Establish and report on results to leadership and key stakeholders and set strategy for future campaigns based on past results Requirements: Experience with marketing automation (e.g. Eloqua), (SFDC), and other marketing tools and technologies Collaborate with the content team to create compelling assets that support lead generation efforts, such as whitepapers, webinars, case studies, and e-books Minimum of 4 years of experience in B2B or B2C marketing Proven ability to project manage, lead teams, define marketing objectives, execute campaigns, and track and evaluate results Familiarity with A/B testing, market segmentation, marketing automation, lead demand generation and nurture strategies In-product marketing experience a plus Collaborative and consensus-builder Results oriented and entrepreneurial in a fast-paced environment Knowledge of and experience with AI-driven content generation tools a plus YOUí¢€™LL LOVE WORKING HERE BECAUSE YOU CAN: Have courageous team collaboration . Courage comes from how associates are willing to have difficult conversations, speak up, be an owner, and challenge one anotherí¢€™s ideas to find the best solution. Deliver at an epic scale . We deliver real user outcomes using strong judgment and good instincts. Weí¢€™re obsessed with the art of achieving simplicity with a focus on client happiness and productivity. Be surrounded by curious learners . We align ourselves with other smart people in an environment where we grow and elevate one another to the next level. We encourage our associates to listen, stay agile, and learn from mistakes. Act like an owner & doer . Mission-driven and committed to leading change, you will be encouraged to take on any challenge and solve complex problems. No tasks are beneath or too great for us. We are hands-on and willing to master our craft. Be your healthiest. Best-in-class benefits start on Day 1 because healthy associates are happy ones. Focus on your mental health and well-being. We're here to provide exceptional service to our clients, and none of that happens without each of us taking care of ourselves and being there for one another. A little about ADP: We are a global leader in HR technology, offering the latest AI and machine learning-enhanced payroll, tax, HR, benefits, and much more. We believe our people make all the difference in cultivating an inclusive, down-to-earth culture that welcomes ideas, encourages innovation, and values belonging. ADP has a deep commitment to diversity, equity, and inclusion as a global Best Places to Work, DiversityInc ® Top 50 Company, Best CEO and company for women, LGBTQ+, multicultural talent, and more. Learn more about ADPí¢€™s commitment. #LI-JLR #LI-Hybrid Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADPí¢€™s operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance. Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click to learn more about ADPí¢€™s culture and our full set of values.

Created: 2024-10-19