Digital Content Administrator

SUMMARYAssists in the coordination and marketing of the organization's products and services by performing the following duties.ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Additional duties may be assigned by manager.Content Creation: Develop high-quality digital content including social media posts, blog articles, email newsletters, website copy, and multimedia assets such as videos, infographics, and images.Content Strategy: Collaborate with the marketing team and other departments to develop and implement content strategies aligned with organizational goals and target audience interests.Social Media Management: Manage social media accounts including content planning, scheduling, community engagement, and performance analysis across platforms such as Facebook, Instagram, LinkedIn, YouTube, and others.Analysis and Reporting: Monitor and analyze the performance of digital content using analytics tools such as Google Analytics, social media insights, and email marketing metrics. Generate reports and insights to inform content optimization strategies.Content Calendar Management: Maintain a content calendar to ensure consistent and timely delivery of content across channels. Coordinate with internal stakeholders to align content creation with marketing campaigns and product launches.Brand Consistency: Uphold UPM brand guidelines and messaging across all digital content, ensuring a cohesive and unified brand identity.Marketing Trends: Stay informed about emerging trends, best practices, and technologies in digital content creation and marketing. Seek opportunities to enhance skills and knowledge in the field.

Created: 2024-11-02