Brand Manager, Chicago
Ralph Lauren - New York City, NY
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Purpose and Scope This person will be the primary point of contact for all Ralph Lauren family of business (or businesses) within an assigned set of stores. He/she will focus on developing relationships with key wholesale partners to execute company strategies. The Brand Manager will be responsible for all FOB coverage. Essential Duties & Responsibilities Key Responsibilities Business Acumen/Communication: -Have an understanding of the state of the business including annual volume, best sellers and in-season trend for your business. -Send bi-weekly business recaps covering sales trends, sell through of key programs, class selling, AUR and margin improvement. -Share key learnings and opportunities internally with account partners and leadership. -Review business with Store Management, RL Sales and planning teams and Retail Development leadership team to identify immediate and ongoing opportunities with every visit. -Build & maintain strong account partnerships & relationships and collaborate continually. -Execute strategies outlined by leadership team to drive sales growth and profitability. In-Store Presentation: -Walk all areas of business weekly; make productive assessments and take action where needed in a timely manner. -Execute strong, well-balanced merchandise statements consistent with Ralph Lauren strategies & guidelines. Location: Varies across North America-some travel required -Execute floor moves based on seasonal directives, modifying as required based on business trends. -Ensure the highest of maintenance standards to include stores execution for timely processing of new inventory, price changes and markdowns. -Walk each respective department on a consistent, weekly basis; make productive assessments and take action where needed in a timely manner. -Ensure store team maintains an organized stockroom for easy product replenishment. Coaching / Training: -Drive retail performance through disciplined business management for all Ralph Lauren brands. -Conduct product and selling seminars to create an educated and professional Selling Specialist culture, with the goal of improving regular priced selling while keeping the consumer at the center. -Provide and demonstrate selling techniques where possible - empower the team. Requirements -Able to articulate your vision to inspire others, from customers to colleagues -Able to develop influential and collaborative relationships across teams and functions, both internally and externally -Strong business acumen; numbers driven -Motivated, independent self-starter with professional attitude -Basic computer knowledge and photography skills -College degree preferred Experience, Skills & Knowledge Requirements -Able to articulate your vision to inspire others, from customers to colleagues -Able to develop influential and collaborative relationships across teams and functions, both internally and externally -Strong business acumen; numbers driven -Motivated, independent self-starter with professional attitude -Basic computer knowledge and photography skills -College degree preferred Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws.
Created: 2024-06-28