Advertising Technology Lead
MSCCN - Columbus, OH
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Description Summary:The Advertising Technology Lead will be responsible for building acquisition campaign strategies and executing against the strategy to ensure program goals are met. This position collaborates with business and marketing leaders, agency partners, IT, analytics to provide digital acquisition marketing expertise, and ensure that campaigns are executed flawlessly, as well as, daily contact with internal clients and external vendors to manage multiple digital acquisition programs, track campaign delivery, troubleshoot issues, optimize campaigns based on performance and analytics, and provide reporting. Duties and Responsibilities: Develop multi-channel digital marketing programs that profitably acquire new consumer checking customers for the bank. Create a robust test and learn agenda to improve campaign efficiency and performance. Create and maintain regular reporting that enables clear understanding of story. Help define regular reporting, identify trends and share across the business to foster true understanding. Build test plans to solve for the opportunities found in the regular reporting trends and/or testing experiences that drive the most revenue. Enable informed acquisition and cross-sell opportunities across the site. Researches digital trends and builds them into marketing campaigns. Ability to take complex, strategic ideas and put them into tactical plans. Ensure proper execution and delivery of all advertising campaigns. Perform other duties as assigned. Basic Qualifications: Bachelor's Degree A minimum of 7 years of Online Marketing experience 6+ years in Programmatic Media, AdTech, MarTech, or other related industry Preferred Qualifications: Experience with performance based digital marketing programs and driving results through digital programs Experience with creating reports in Adobe Analytics Highly quantitative, analytical and numbers focused Experience collaborating with 3rd party vendors and agencies Must have excellent written and verbal (face-to-face and phone) communication skills including professional grammar and demeanor Must have strong interpersonal and communication skills and be able to convey and sell your ideas to senior leadership Ability to develop working relationships with individuals at all levels of an organization Experience working with Multi-Touch Attribution and Dynamic Ad Servers Experience with industry leading Identity Resolution providers Strong presentation skills and ability to work under stress and meet deadlines Good project management and execution skills Ability to work individually and also motivate a team Self-motivated, energetic and creative Exempt Status: (Yes = not eligible for overtime pay) (No = eligible for overtime pay) Yes Workplace Type: Huntington is an equal opportunity and affirmative action employer and is committed to providing equal employment opportunities for all regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, veteran status, gender identity and expression, genetic information, or any other basis protected by local, state, or federal law. Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details. Agency Statement: Huntington does not accept solicitation from Third Party Recruiters for any position
Created: 2024-06-15