Vice President of Marketing
MSCCN - Warminster, PA
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About Us Vertical Screen is one of the world's leading applicant screening firms. Operating through three subsidiaries -- Business Information Group, Certiphi Screening and Truescreen, as well as a sister-company, Fieldprint -- we serve the largest and most respected organizations, institutions, corporations, and government entities worldwide. Vertical Screen is at the forefront of the applicant screening industry. We design innovative technology that delivers accurate, timely results to our clients. Our success begins with our diverse team of kind, collaborative professionals who are passionate about the work we deliver. Job Description We are currently seeking aVice President of Marketingto develop and implement strategic marketing initiatives across the Company, including brand development, increased brand awareness, sales enablement and support of lead generation to drive sales and increase market share. The ideal candidate will be a hands-on leader acting as the administrator, liaison, and point of contact for the department. The VP of Marketing must have work experience in a human capital management organization.This role can be performed remotely or on-site in Warminster, PA. Some travel to meetings, conferences, etc. is required. Primary Responsibilities Own and maintain the Marketing department's roadmap and strategic initiatives. Create and lead the development of an integrated marketing plan to build/maintain customer loyalty and consistently acquire new, quality business leads. Develop and execute a multi-channel marketing strategy (social, print, email, SEO, etc.). Create brand-specific content strategies for each line of business to help drive awareness, consideration, purchase, and retention to support performance marketing goals. Monitor the industry landscape to keep current on public trends and conversation drivers. Perform all necessary supervisory functions to build and develop a high performing team. Responsible for CRM data maintenance and the logistical management of scheduling tradeshows/conferences/events. Provide design support to internal managers or Sales Executives. Required Skills Hands-on experience with developing and executing customer acquisition and retention strategies. Demonstrated expertise leading brand marketing and demand generation efforts. Ability to develop long-term plans and programs and to evaluate performance. Ability to apply and adapt practices and techniques to the special requirements of senior management and evolving business demands. Ability to establish and maintain effective relationships with other management staff, employees, and clients/prospects. Ability to present facts and recommendations effectively in oral and written form. Exceptional verbal and written communication skills. Education & Experience The candidate we are seeking will have a bachelor degree and a minimum of five (5) years of leadership experience within a business-to-business organization. Work experience in the human capital management market is required. Benefits Vertical Screen offers a comprehensive suite of benefits, an environmentally friendly workplace and flexible scheduling to assist employees in managing their lives outside of work. Annual Bonus Program 401K plan with generous company match Medical, dental and vision coverage with spouse/family coverage options Flexible spending accounts Voluntary insurance coverage plans (life, disability, etc.) Employee Assistance Program Casual dress code Employee referral bonus program Additional Information All candidates are subject to a drug test and a background screening. EOE M/F/Disabled/Veteran
Created: 2024-06-15