Senior Marketing Manager

Join TUSHY on our #1 mission to change the way you got #2 Why TUSHY We are cleaning butts and elevating the bathroom experience for all Real Pooping Humans. If you're looking to join a team of taboo-breaking, passionate innovators and creatives working to revolutionize bathroom habits for a healthier, cleaner and more sustainable future, TUSHY is the place for you!Poo-sition Overview As TUSHY's Senior Marketing Manager, you will lead content strategy and execution across the company. This is a unique opportunity to support a multifunctional team, have a direct impact on Day 1, and transform the daily habits of 350 million people for a more sustainable solution.Specifically, you will be closely collaborating with TUSHY's Brand, Growth, and Design team and sitting within both the Brand and Growth teams. You are expected to be an effective bridge and excellent communicator-taking data-driven creative insights into actionable steps for various partners. If you love working with the data-obsessed and the uber-creative while delivering creative ideas weekly, this role is for you.This poo-sition is currently hybrid with expectation to be present 3 days a week in our Dumbo, Brooklyn (NY) office to drive collaborative and effective results.Your Doody Lead omnichannel performance creative strategy: develop data-based insights; content test & learn strategy and execution across Meta, YouTube, Amazon, and others; content brainstorms and briefing internal and external partners; manage and provide strategic guidance to agency partners; and collaborate with internal Design team. Responsible for omnichannel performance creative reporting: weekly tracking, maintaining scorecard, developing data-driven content insights and iterations, then reporting to stakeholders. We need you to be comfortable with numbers and explaining data to designers. Support CRO (conversion rate optimization) program across consumer journey: develop landing page strategy and implement in Paid Media; optimize keyword strategy across omnichannel product pages; and own omnichannel eContent strategy, briefing, and A/B testing across all retailers. Manage timelines, budget, and production partners for commercial campaign development: i.e. creation of new longform video assets; new product launch photography/videography; brand campaign photography/videography; and in-market A/B testing superiority communication. Strategize, analyze and execute across a range of initiatives that will strengthen TUSHY's brand and expand it into multiple new channels. Qualifications "Hard" Skills Bachelor's degree in Marketing or a related field 2+ years of brand management or performance marketing experience with a focus on direct to consumer brands and messaging "Soft" Skills Strong written and verbal communication skills and the ability to collaborate effectively with cross-functional teams Ability to think strategically and act tactically with high attention to detail Insatiably curious and demonstrated ability/track record of growing a creative program Obsessed with media trends and staying ahead of the curve creatively Excited by taking risks creatively to move the needle educating folks Process-oriented but flexible to shifting priorities and opportunities Other Nice-to-Have Skills Ability to make poop puns with the best of 'em and a passion for bidets! Proven ability to create/shoot compelling, educational content Experience designing and building landing pages Experience with Motion or other performance creative analysis tools Experience with Capcut or other content editing software Benefits 6 Medical plans to choose from with the base individual premium plan covered by TUSHY for all eligible employees, plus Dental, Vision and more Complimentary access to resources such as One Medical, Teladoc, Talkspace, Kindbody, etc. 401K program with 4% employer match after waiting period Health Saving Account & Flexible Savings Account contribution options 15 Paid time off (PTO) to start increasing to 21 days based on tenure "Summer Fridays" (3pm end) from Memorial day through Labor day 10 Company Paid Holidays, holiday break at the end of the year and more $500 Annual Personal Development Stipend NYC Commuter benefits Annual charitable donation matching program Free NYC Citibike Full suite of TUSHY products for your home, including subscriptions to super sustainable and soft bamboo TP and toilet brush pads plus 5 TUSHY bidets per year to gift to friends and family! Our Values Be You, Boo: You offer a unique and valuable perspective. Be Menschy: A mensch does the right thing, and is someone to emulate. Think Hole-istically: See the hole ass picture. Own Your Sh*t: Be mindful and behindful; your actions affect the entire team. Push Bun-daries: Always be iterating, innovating and ideating. At TUSHY, we believe in leveraging our hiring process as a way to support transparency. The annual base salary for this poo-sition is $80,000 - $90,000. We note that salary information as a general guideline only, as actual compensation may vary based on factors such as scope and responsibilities of the position, relevant work experience, key skills, education, training and business considerations.This annual base salary is one component of TUSHY's total compensation package. The Senior Marketing Manager role is eligible to participate in TUSHY's performance bonus initiatives and may be offered other incentives.Don't meet all of the requirements? That's okay! Feel free to submit your resume and our team will be in touch if there's a match. TUSHY is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. TUSHY is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know. #J-18808-Ljbffr

Created: 2025-03-12