Social Media Specialist

Are you a foodie who loves social media? Are you just as excited about a perfectly plated dish as you are about the strategy behind a well-performing post? Then we want to hear from you! We're looking for a Content and Social Media Manager to capture the energy of our plant-based restaurants and bring them to life online. In this role, you'll work closely with the Marketing Director to create strategic, high-impact content that drives engagement and sales and builds community. Who You Are:     A creative storyteller  - You can capture a vibe, not just take a photo. Your content makes people feel something and want to engage.   A strategic thinker  - You don't just post and hope for the best; you understand engagement, trends, and analytics to optimize content.   A self-starter  - You bring fresh ideas and take ownership of execution without constant direction.   A natural people person  - Whether it's engaging with our community online or capturing authentic team moments, you thrive in social environments. Passionate about food and hospitality  - You  get  restaurant culture and know how to highlight the energy, flavors, and people that make a place special. What You'll Be Doing:   Social Media Strategy and Management : Own our social media presence across Instagram and TikTok. Content Creation : Capture and edit high-quality photos, reels, and TikToks that showcase our dishes, teams, and restaurants' experiences. Copywriting and Storytelling : Craft engaging captions, brand-aligned storytelling, and content that drives interaction. Trend Spotting and Innovation : Stay ahead of social media trends, platform updates, and emerging best practices to keep our content fresh. On-Site Content Capture   (Min. 3 Days/Week): Be in our restaurants, capturing the food, drinks, energy of service, team moments, guest interactions, and behind-the-scenes magic. Community Engagement : Actively respond to comments, DMs, and tagged content to build relationships with our audience. What We're Looking For:    1-3 years of experience in content creation and social media (restaurant/hospitality experience is a plus).  Proven experience with Instagram and TikTok.   Strong photography and videography skills (iPhone or camera).  Proficiency in Canva, CapCut, or other editing tools.  Ability to work independently and collaboratively in a fast-paced environment.  NYC-based (East Village would be ideal).   Why You'll Love This Role:    Be part of a growing plant-based restaurant group redefining the dining scene.   Creative freedom  - Your ideas and storytelling will shape our online presence.  Work in an exciting, hospitality-driven environment where food, culture, and people collide.   To apply: please email > w/ the Subject Line:  Content and Social Media Manager

Created: 2025-03-06