Director of E-commerce

Slatkin + Co, founded by industry pioneer Harry Slatkin, is a premier home fragrance and personal care company renowned for its meticulously crafted scents developed by master perfumers. Following Harry's success in building Bath & Body Works' home fragrance into a billion-dollar business, he launched HomeWorx in 2017. Today, Slatkin + Co's diverse portfolio of brands and hundreds of fragrances are available nationwide through mass, drug, grocery, dollar, and specialty retailers.POSITION SUMMARYWe seek a driven, innovative Director of Ecommerce to spearhead our direct-to-consumer (DTC) and omnichannel growth initiatives. Reporting into the Vice President of Sales, this strategic leader will shape Slatkin + Co's digital future, managing a high-performing team while orchestrating cross-functional collaboration to drive revenue growth and enhance customer experience across all digital touchpoints. This individual will have a proven track record of success scaling large scale or emerging CPG brands in the categories of beauty or fragrance.KEY RESPONSIBILITIESStrategic Leadership & GrowthDesign and implement comprehensive ecommerce strategies to accelerate market share and revenue growthLead the digital roadmap development in partnership with marketing, product and engineering teamsDrive business strategy across sales, merchandising, pricing, and promotionsEstablish and optimize end-to-end digital customer experiencesDigital Operations & AnalyticsOversee website merchandising, content strategy, and SEO optimizationLead data-driven decision making through advanced analytics and reportingManage KPIs including conversion rates, customer lifetime value, and retention metricsDirect paid media strategy across SEM, Social, and Display channelsDevelop mobile-first shopping experiencesCustomer Experience & MarketingDrive lifecycle marketing initiatives including email, SMS, CRM, and loyalty programsBuild sophisticated remarketing and retention programsDevelop influencer and UGC strategy for beauty audienceDevelop and execute customer acquisition and retention strategiesCreate targeted marketing campaigns based on customer segmentationOptimize digital touchpoints to enhance customer engagement and conversionBuild and mentor a high-performing ecommerce teamFoster innovative, results-driven cultureManage relationships with external agencies and vendorsCollaborate with cross-functional teams including finance, operations, and creativeREQUIRED SKILL/QUALIFICATIONS10+ years of progressive successful ecommerce experience, with 5+ years in senior leadershipProven track record of driving significant revenue growth in DTC/ecommerce, scaling DTC brands to $50MStrong analytical skills with expertise in data-driven decision makingExperience managing and developing high-performing teamsBachelor's degree required; MBA preferredDeep understanding of digital marketing, CRM, and ecommerce platformsExperience in platforms & Apps including Shopify, Omni Channel Retailers (Walmart, Target, Tik Tok Shop, Michaels, Others), Order Desk, Yotpo, Klarna, Facebook, Google AdsSeniority levelDirectorEmployment typeFull-timeJob functionSales, Manufacturing, and Supply ChainIndustriesPersonal Care Product Manufacturing, Furniture and Home Furnishings Manufacturing, and Online and Mail Order Retail#J-18808-Ljbffr

Created: 2025-03-05