Customer Marketing Manager

The Role Customer Marketing is a pivotal new position for the Marketing team. In this foundational role, you will help shape the framework for successful customer marketing outreach and the future of the function as a whole. This individual will be responsible for collaborating closely with key internal stakeholders and driving engagement through customer campaigns, fostering a vibrant user community, and cultivating and mobilizing customer advocates. We are looking for a creative customer-focused marketer who thrives in an ambiguous environment with a high level of ownership and collaboration. As Customer Marketing Manager you will: * Develop and execute value-driven customer campaigns to deepen engagement and loyalty, including segmented email strategies, newsletters, and case studies. * Expand customer communications with updates on product features, usage tips, and success stories tailored to diverse user needs. * Foster a thriving user community through virtual and in-person group sessions, encouraging collaboration and sharing of best practices. * Partner with Product Marketing to establish feedback loops, aligning customer insights with product management and roadmap planning. * Launch and manage a customer advocacy program, driving referrals, testimonials, and case studies with exclusive events and incentives. * Create peer-to-peer forums to support collaboration among new and experienced users, scaling toward a national customer conference. What we're looking for: * 5+ years of proven experience in customer marketing, particularly at early-stage high-growth companies. * Proven experience in establishing alignment of campaign strategies with organizational goals and cross-functional collaboration. * Expertise in crafting and amplifying customer narratives, including case studies and success stories. * Proficiency in measuring and refining campaign performance using metrics, ROI analysis, and customer feedback. * Expertise in building advocacy programs to drive adoption, loyalty, and customer referrals. * Comfortable building from 0-1 in ambiguity. * Proven track record of proactively identifying creative opportunities for the business and our customers. * Ability to prioritize and balance conflicting demands while leading multiple simultaneous P0 projects. * Exceptional written and verbal communication skills; demonstrating credibility and influence with colleagues at all company levels. * Located in San Francisco, willing to come into the office 3x/week in a hybrid capacity. Salary Range: $135,000 - $165,000 Annually + Benefits + Equity (if applicable) + Bonus (if applicable) Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific work location. Information on the benefits offered is here.

Created: 2025-03-03