Director of Digital Engagement Community Growth

Director of Digital Engagement & Community Growth Location: Bronx, NY (In-Person, Some Field Work in NYC)Salary: $130,000 - $150,000 (Based on Experience) Position Overview Are you passionate about driving engagement, scaling digital communities, and improving lives through technology ? We're looking for a hands-on, execution-driven leader to take ownership of our social engagement platform "”a groundbreaking initiative connecting homebound elderly adults through interactive TV programming, virtual social groups, and one-on-one engagement. This is not just a strategy role "”we need someone who will execute, optimize, and grow engagement . Your goal? Take our participation rate from 20% to 40%+ by understanding our audience, removing adoption barriers, and building an engaging, scalable digital community. If you have a track record of growing digital audiences, launching engagement initiatives, and executing creative solutions "”we want to hear from you. Key Responsibilities Audience Growth & Engagement Develop and execute strategies to increase engagement from 20% to 40%+. Identify barriers to participation and create solutions to drive adoption. Optimize onboarding, messaging, and programming to align with audience needs. Conduct user research through focus groups, home visits, and field studies. Oversee content programming "”ensuring alignment with user interests and engagement patterns. Platform Execution & Operations Own day-to-day platform engagement "”ensuring content and programming meet audience needs. Manage program schedules, interactive shows, and virtual group sessions . Work closely with social engagement managers and field teams to optimize programming. Collaborate with the technology team to enhance platform usability and accessibility. Ensure seamless integration between social engagement initiatives and healthcare services . Data-Driven Optimization Track, measure, and optimize engagement KPIs to increase participation. Implement iterative testing to refine messaging, scheduling, and content offerings. Leverage data insights, audience segmentation, and user feedback to improve retention. Conduct competitive analysis to position the platform effectively. Qualifications & Experience Proven experience in digital engagement, product growth, or audience development . Experience driving community engagement in tech, media, healthcare, or social platforms . Strong ability to execute and optimize initiatives , not just strategize. Hands-on experience in user research, audience insights, and engagement analytics . Ability to collaborate across marketing, product, and operations teams . Not required: Prior healthcare experience. While helpful, we are open to candidates from tech, gaming, digital communities, and consumer engagement sectors . Why This Role? High-Impact Mission - Help improve social connectedness for homebound elderly adults. Ownership & Execution - Take the lead in growing an emerging digital community. Fast-Paced & Innovative - Work with cutting-edge engagement strategies. Collaborative Team - Partner with top executives, product teams, and engagement leaders. Ready to Build Something Meaningful? If you're an execution-driven, data-focused leader who thrives on driving audience growth and engagement , this is the opportunity to own and scale a pioneering social engagement platform . Email Resume: Apply Online: Application Link Compensation: $130,000-$150,000 per year #J-18808-Ljbffr

Created: 2025-03-03