Senior Director, Demand Generation

Position Overview Recorded Future seeks a strategic and results-driven Sr. Director of Demand Generation to lead our global demand generation efforts. This role will be instrumental in driving pipeline growth and revenue through innovative marketing strategies and deep collaboration with sales teams. Key Responsibilities Strategic Leadership Develop and execute comprehensive demand generation strategies aligned with revenue goals and business objectives Lead the planning, development, and optimization of multi-channel demand generation programs across digital, content, and event marketing Build and manage relationships with key stakeholders across sales, product marketing, and executive teams Own pipeline metrics and revenue contribution targets, providing regular reporting and insights to executive leadership Program Management & Execution Direct the creation and implementation of integrated marketing campaigns across various channels including digital advertising, content syndication, webinars, and virtual events Work with web team to drive digital initiatives and run A/B testing to increase handraises on our website Drive innovation in account-based marketing (ABM) strategies targeting key enterprise accounts Team Leadership Build and mentor a high-performing demand generation team Manage relationships with agencies and vendors to ensure efficient resource allocation and program execution Collaborate cross-functionally with brand, content, product, and field marketing teams to ensure aligned messaging and execution Foster a data-driven culture focused on continuous optimization and testing Required Qualifications 10+ years of B2B marketing experience, with at least 5 years in demand generation leadership roles Proven track record of driving significant pipeline growth in a B2B SaaS environment Deep understanding of cybersecurity market dynamics and enterprise sales cycles Experience with modern marketing technology stack including Marketo, Salesforce, and ABM platforms Strong analytical skills with the ability to translate data into actionable insights Excellence in cross-functional leadership and stakeholder management Bachelor's degree in Marketing, Business, or related field; MBA preferred Preferred Experience Previous experience in B2B SaaS International marketing experience is a plus Proven success in implementing ABM programs at enterprise scale Experience with partner/channel marketing programs Track record of successful team building and development Impact & Success Metrics Achievement of quarterly and annual pipeline generation targets Improvement in conversion rates across the marketing and sales funnel Reduction in customer acquisition costs (CAC) Increased marketing qualified lead (MQL) to sales qualified lead (SQL) conversion rates Enhanced alignment between marketing and sales teams #J-18808-Ljbffr

Created: 2025-03-01