Senior Lead, Partner Marketing - SMB Demand Generation

The Sr. Partner Marketing Manager - SMB Demand Generation is responsible for driving direct engagement with SMB partners to create impactful demand generation initiatives across the Americas. Initially supervising one team member, this role will define team priorities and structure as the business scales. The Sr. Manager will actively collaborate with SMB partners to develop and execute joint marketing plans that drive pipeline creation, foster partner engagement, and achieve sustained revenue growth. This position also plays a pivotal role in shaping Klaviyo's SMB partner marketing strategy, advocating for partner needs, and driving innovative co-marketing approaches to deliver measurable business outcomes.Supervisory Responsibilities:Team Management:Recruits, hires, and trains team members as business needs scaleProvides mentorship, coaching, and support to team members, ensuring their professional development and successOversees daily team operations, ensuring alignment with partner marketing goals and objectivesConducts timely and constructive performance evaluations, offering feedback and guidanceTeam Growth and Development:Defines team structure and strategy to align with evolving business needs and growth in the SMB partner ecosystemBalances team management responsibilities with direct contributions to partner marketing initiativesHow You'll Make a Difference:Develop SMB Demand Generation Strategies:Work directly with top SMB partners to co-create and implement comprehensive marketing plans, managing the necessary marketing budget and resourcesAlign plans with business goals to drive measurable pipeline growth, customer acquisition, and revenue impactExecute Marketing Initiatives:Collaborate with partners to design and launch demand generation campaigns that deliver qualified leads and predictable pipeline growthEnsure timely execution of initiatives, adapting to partner needs and market dynamicsLead Regional Pipeline Success:Serve as a key driver of pipeline performance across the Americas by managing partner engagement and marketing effortsLeverage data and insights to ensure joint success with SMB partners, optimizing campaigns and initiatives for better outcomesPartner Engagement & Relationship Building:Build and maintain strong, collaborative relationships with SMB partners, increasing their engagement and commitmentDevelop lifecycle marketing strategies that drive ongoing partner successCross-Functional Collaboration:Work closely with Partner Demand Acceleration, Partner Sales, Product Marketing, and Partner Enablement teams to align on strategy and ensure seamless executionAct as a bridge between internal teams and SMB partners, ensuring joint goals are metMonitor and Optimize Campaign Performance:Analyze campaign data and key performance metrics (e.g., partner-sourced pipeline, conversion rates, MDF utilization) to continuously improve marketing outcomesProvide actionable insights to partners and internal stakeholders for ongoing optimizationPerforms other related duties as assigned.Who You Are:12+ years of partner marketing experience, with a focus on SMB demand generation and 3+ years of supervisory experienceDemonstrated success in executing demand generation campaigns and achieving measurable pipeline growthStrong ability to build trust and foster relationships with SMB partners, driving engagement and success.Comfortable balancing strategic planning with direct execution of campaigns and initiativesExceptional verbal and written communication skills to engage internal teams and external partnersExpertise in analyzing performance data, optimizing campaigns, and driving predictable business outcomesSkilled in managing multiple priorities, balancing team leadership with direct contributionsBachelor's degree in Marketing, Business, or related field preferred, equivalent work experience required.#J-18808-Ljbffr

Created: 2025-02-27