Marketing Specialist - JJ Kane

Your OrganizationAltec is an industry leader, providing equipment to electric utility, telecommunications, tree care, construction, and light and signs markets.We help customers dig deeper and reach higher!Altec's auction subsidiary,JJ Kane,extends the lifecycle of critical equipment that allows new markets"”small businesses and local individuals"”to continue using products. This is great for the environment and for communities.Altec's JJ KaneAuctionassociates are the best in the business.As JJ Kane Auctions continues a nationwide growth strategy continues; we are opening a position for aMarketing Specialistto serve as the primary connection between JJ Kane and Altec's Corporate Marketing team. This role is responsible for ensuring seamless communication, aligning marketing strategies with business objectives, and supporting the execution of campaigns that drive brand awareness, customer engagement, and lead generation.The Marketing Specialist will collaborate with JJ Kane leadership, Corporate Marketing, and third-party partners to manage content, marketing initiatives, and promotional efforts that support sales objectives. This individual will act as a subject matter expert (SME) on JJK's inventory, branding, and messaging, ensuring marketing efforts are effective and aligned with business priorities.Major Responsibilities:Marketing Strategy & CampaignsServe as the primary marketing representative for JJK, aligning business goals with Corporate Marketing strategiesIdentify equipment for promotion, pricing strategies, and campaign focus based on market trends and sales needsCollaborate with Corporate Marketing on campaign execution, tracking and performance analysisServe as primary contact/support for setting up local, regional and national level shows. Coordinating with 3rd party vendors for booth displays, sway and printed material while maintaining brand standard. Working with sales team to ensure our presence at these shows is most effective.Content Development & CommunicationsOwn content and scheduling for newsletters, email blasts, and third-party marketing platforms (e.g., Crane Trader, Machinery Trader, Commercial Truck, Machinio) and coordinate with Corporate Marketing to publish contentAct as the SME for content creation ensuring messaging aligns with sales objectives and customer engagement goalsCapture and manage images of trucks, facilities and customers to support marking initiativesWebsite & Digital MarketingOversee inventory listings, ensuring accuracy of pricing, photos and descriptionsProvide input on website content updates to maintain consistency with NUECO's branding and Altec's standardsSelect and recommend inventory for social media promotion while reviewing monthly content plansStakeholder Collaboration & Performance TrackingAct as a liaison between JJ Kane leadership and Corporate Marketing, facilitating feedback and ensuring alignmentManage expectations, project timelines and deliverables while providing performance insights and recommendationsSupport Corporate Marketing with evergreen content needs and NUECO-specific branding effortsQualificationsBachelor's degree in marketing, Business, Communications, or a related field (MBA preferred).2 years of experience in marketing coordination, liaison, or account management roles, preferably within B2B industries.Strong understanding of marketing principles, campaign development, and customer engagement strategies.Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.Proven ability to manage multiple priorities while maintaining attention to detail and meeting deadlines.Experience with digital marketing, lead generation, and performance tracking is a plus.Familiarity with the heavy equipment industry or similar sectors is a plus.Ability for occasional travelThe job level can be adjusted at time of hire if the candidate meets the qualifications for jobs of a more experienced level in the career path.ALTEC VALUES• Customer first • Enjoyment of work • Family • Financial stability • Integrity• People are our greatest strength • Quality • Spiritual development • TeamworkAltec also offers a comprehensive benefits package that includes:• Medical, Dental and Prescription Drug Program• Retirement 401(k) Program• Vacation and Holidays• Flexible Spending Accounts• Tuition Assistance Program• Employee Assistance and Mental Health/Substance Abuse Program• Life Insurance, Accidental Death and Dismemberment InsuranceAltec Industries, Inc. and its affiliates are equal opportunity employers and maintain affirmative action plans to recruit, retain, develop, and promote qualified individuals without unlawful consideration of race, gender, color, religion, sexual orientation, national origin, age, disability, citizenship status, veteran status, or any other characteristic protected by federal, state or local law. Altec strives to maintain a work environment free from unlawful discrimination and harassment, where associates are treated with respect and dignity.

Created: 2025-02-26