Senior Analyst, Data Scientist

Company description Spark Foundry is a global media agency that exists to bring HEAT - Higher Engagement, Affinity, and Transactions - to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients' brands, and to buy more products and services from them. Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world's best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers. With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry's best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today's challenges, and also poised to create meaningful careers in the years to come. Because we know that heat arises at the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines. Overview The Data Scientist is responsible for advanced audience development and technology enablement. The role requires the candidate to sift through big data by leveraging advanced statistical concepts and guide the client into the world of futureproofed technology. Working closely with client stakeholders and internal team leads are vital parts of the role, with accountability for the highest quality execution of a diverse array of client and project deliverables an imperative. The role functions as an expert technical point of escalation, an analytical problem solver, and a technical translator to internal account teams and clients. It provides ongoing strategic account direction/vision for technology, process, and data science. Responsibilities Guide the clients in clean room strategy and enable the use of this futureproofed technology. Propensity model development using ML techniques for net new audiences and refreshes of existing audiences. QA and troubleshooting of 1P onboarded data to ensure acceptable match rates with client systems. Advancement of internal modeling practices to improve efficiencies in core hour usage and drive better activation results. Audience analysis on 1P subscriber segments and collaboration with teams internally on findings. Index report Python script runs and maintenance for data organization that leads to more efficient analysis. Translation of technical concepts to non-technical stakeholders via presentations given to clients and vendors. Guide statistically sound test design that ensures limited to no bias resulting in actionable takeaways. Keep abreast of evolving media landscape, including research and emerging trends to provide insight to both media teams and client (as required). Create and manage deliverables against detailed project plans that align expectations with outcomes. Provide a high-value consultation layer on top of data science deliverables. Determine the best means of communicating data science driven insights to clients that ensures understanding of results and application of the analyses is applied. Build presentations providing clear storyline - why the work is important, the truths that the analytics reveal, and the actions that should follow the analyses. Grow product delivery and agency revenue organically by cross-selling and up-selling value-add data science products across client divisions, markets, categories, etc. Qualifications 1+ years of experience in the Advertising or Marketing industry. Experience working with and manipulating databases (SQL). Experience using statistical computer languages (R, Python) to manipulate data and draw insights from large data sets. Experience using web services (Redshift, AWS, etc.). Working knowledge of advanced statistical concepts and machine learning techniques (logistic regression, k-means clustering, etc.). Understanding of experimental design and the concept of statistical significance in terms of test results. Quantitative educational background (preferred advanced degree in Statistics and/or Data Science). Experience in a cross-functional team environment with agency experience a big plus. Strong understanding of contemporary marketing analytics, advertising technology and research techniques, as well as an innovative vision on how the practice should evolve to keep pace with the ever-changing marketing environment. Strong client management/consultative experience with both presenting and resolving issues. Strong critical thinking and problem-solving skills - a demonstrated ability to mine data for relevant and actionable insights. Solid written and verbal communication skill with ability to communicate/translate complex concepts to non-technical audience. Understanding and experience with digital media buying, KPI development, and technology practices during campaign planning and execution. Demonstrated experience with programmatic audience buying concepts and execution. Strong attention to detail to ensure that data anomalies/mistakes are caught prior to delivery of the analysis to the client teams. Outgoing and able to integrate with fast-paced planning and activation teams. Able to cultivate excellent relationships with clients and technology partners. Ability to meet deadlines in a fast-paced environment. Additional information Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact . Compensation Range: $ 72,390 - $ 109,480 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/10/2025. All your information will be kept confidential according to EEO guidelines. #LI-HA1 25-1025 #J-18808-Ljbffr

Created: 2025-02-20