Director of Digital Marketing

Job Title: Director of Digital Marketing Pay rate: $180,000 - $250,000 a year Duration: Temp to hire Location: Onsite - Brea CA (both Brea and Seattle, 5 days onsite) Requirements: MUST-HAVE: Experience with online DTC brands Led marketing growth strategies, such as GTM and other growth tactics Team management experience with at least 5-6 people, including leading teams Cross-functional collaboration experience, especially with branding, creative, and web teams Experience managing market budgets Overall budget management (~$10M+); ROI 4~5+, which implies a revenue size of around $40-50 million Hands-on campaign execution experience with budget allocation, across department (paid/branding/events) and across all paid channels (Google/Meta/Affiliates...etc) Strong data-driven mindset: Ability to analyze numbers and identify solutions from data insights; must be highly data-sensitive. This includes starting from key metrics to identify the root causes of challenges, providing performance benchmarks for evaluation, and consistently applying a data-first approach to decision-making. NICE-TO-HAVE: Branding sense: Ability to provide strategic direction for branding initiatives, such as guiding the persona/positioning of new products, defining storylines, and suggesting PR content angles. Preferably experience in action sports and high-ticket consumer electronics Previous experience at companies with similar business models (Omnichannel, DTC + B2B) with a focus on DTC. Responsibilities: Lead the development and execution of performance marketing strategies, ensuring data-driven decision-making throughout all aspects of digital marketing, from brand awareness to acquisition and retention. Define and implement GTM strategies for new product launches, promotions, and marketing campaigns, ensuring alignment with overall business objectives and maximizing reach and engagement. Manage the digital marketing budget, making data-driven decisions to allocate resources efficiently across channels, optimize spend, and maximize ROI while achieving customer acquisition, sales, and revenue targets. Use data analytics to continuously monitor, measure, and optimize campaign performance across all channels, identifying trends and adjusting strategies to improve conversions and increase traffic quality. Collaborate with branding teams to enhance brand awareness and improve customer loyalty, leveraging data insights to refine the brand's market position and drive measurable improvements in performance. Oversee the development and execution of marketing campaigns that improve DTC e-commerce performance, focusing on traffic acquisition, user experience, conversion rate optimization, and customer lifetime value (LTV). Stay up-to-date with industry trends, emerging technologies, and best practices in growth marketing, applying this knowledge to maintain a competitive edge and refine strategies. Lead and manage a large, cross-functional digital marketing team, ensuring alignment with performance goals, fostering a culture of collaboration, innovation, and continuous improvement. Mentor and develop team members to ensure high performance and growth. Foster cross-functional collaboration with product, CX, B2B, and web development teams to drive a unified, seamless marketing strategy that enhances DTC e-commerce performance. Ensure all marketing initiatives are aligned with business objectives and key performance indicators (KPIs), holding teams accountable for achieving performance targets. Qualifications: Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred). 7+ years of experience in growth marketing, with a strong focus on performance marketing, e-commerce, and data-driven decision-making. Proven track record in driving DTC e-commerce growth, optimizing traffic, improving conversion rates, and achieving sales/revenue targets. Experience in managing digital storefronts, optimizing user experiences, and integrating marketing campaigns to drive growth. Strong background in budget management, with the ability to make data-driven decisions for effective resource allocation, ensuring ROI and growth. Excellent data analytics skills, proficient in tools such as Google Analytics, Google Ads, SEO, email marketing, and SMS platforms, to continually optimize campaign performance and drive insights. Experience in defining and executing GTM strategies for product launches, promotions, and overall marketing plans. Strong leadership and team management skills, with experience leading large, cross-functional teams and agencies. Proven ability to mentor and inspire team members, driving a high-performing, results-oriented team culture. Ability to communicate clearly and effectively with senior leadership and cross-functional teams, providing actionable insights and performance reports. #J-18808-Ljbffr

Created: 2025-02-20