Associate Manager, Global Brand Management- Fenty ...

POSITION SUMMARY The Associate Global Brand Manager for Lip assists in leading the Fenty Beauty brand and product strategy for the lip category and is responsible for helping drive the go-to-market process in close partnership with the Senior Manager and Senior Director. With a strong pulse on the beauty landscape and trends, The Associate Brand Manager will assist in driving core, newness, and overall category growth by helping identify gaps in product assortment, implement short-term and long-term product strategy, help analyze and draw insights from sales data, story tell with product messaging, and help support new asset creation for the brand. This role requires a self-starter who is creative and is passionate about beauty and product, with a strong consumer focused mindset. KEY RESPONSIBILITIES Global Brand Management & Brand Advocacy Implementation of Brand & Product Strategy Global Go-To-Market, Product Pipeline, Product Assortment Global Product Briefs Product Messaging & Content Direction Sales Analytics & Metrics Reporting Day to Day Business Management Global Category strategy & Activation Partner with Senior Manager and Senior Director to support category growth by maintaining strong "merchant mindset": remain up-to-date on the competitive landscape, consumer trends, visual merchandising best-practices, and social media (i.e. Tik Tok) Assist in the development and implementation of global core strategies Maintain strong pulse on product performance in-market, identifying "viral moments" and trends that can be leveraged to drive product growth Establish and maintain effective cross-functional relationships with internal partners Act as brand liaison for internal teams supporting packaging, inventory planning, creative, product development, marketing, education, dotcom and operations Global GTM (Go-To-Market), Product Pipeline & Product Assortment Assist all Go-to-Market plans to ensure successful global product launches (e.g., market size, product positioning and messaging, unique selling proposition, asset creation, content pillars, etc.) Help develop and share out new product briefs to build global product pipeline, work with cross-functional partners including international regions to gather all necessary information to ensure that retail/cost of goods/margin targets/objectives are met Work with Senior Manager & Senior Director to help build global product strategy by leading development of compelling and unique product concepts that fit within franchise positioning, leveraging consumer insights, understanding of gaps in market and portfolio Work closely with North America and International sales, brand management and marketing teams on market needs; serve as global brand advocate to push initiatives forward Reporting & Research Be in-tune with the beauty retailer landscape and identify opportunities to further drive the business Assist Senior Manager & Senior Director with analyzing core business metrics and newness revenue targets to drive category growth Assist Senior Manager in achieving costs and margin targets to meet financial objectives for the category Make recommendations based on research and sales trends REQUIREMENTS Bachelor's degree or equivalent experience required 3+ years of related business experience, beauty and/or retail experience strongly preferred Passion for beauty is essential! Must demonstrate strong strategic, analytical, and creative skills Must be an excellent communicator (both in-person & digitally) with strong interpersonal skills Thrives in an environment that is fast-paced, rapidly changing, and client service-oriented Proactive with strong problem-solving skills & a positive attitude Team player who can successfully build collaborative relationships and work cross-functionally Commitment to Diversity, Equity, and Inclusion (DEI) with an ability to foster an inclusive work environment and promote diverse perspectives Detail-oriented and able to handle multiple priorities while meeting objectives Ability to own and drive projects Strong Microsoft PowerPoint and Excel skills #J-18808-Ljbffr

Created: 2025-02-18