Director / Vice President, Lifestyle - The Brandman ...

Location: New York, NYField: PR/CommunicationsMin. Experience: 7-9 year(s)Basis: Full-time Description: The Brandman Agency is growing and is now actively seeking an Account Director or Vice President to support and grow a portfolio of high profile lifestyle accounts in our New York office. This Senior-level role will direct strategy and drive results on behalf of our global clients, and applicants must possess a passion for hospitality and encompass an intuitive, thoughtful approach. This candidate will have superior knowledge of the evolving media landscape and regularly contribute new ideas for placement opportunities. He/she will have the ability to direct and mentor teams, lead client accounts, negotiate and secure media features, as well as spearhead new business decks. The ideal candidate has a minimum of 7 years of lifestyle or hospitality PR agency or in-house experience. Consistently ranked a Top PR Firm on New York Observer's PR Power List, Brandman maintains a global client roster representing the best-of in our respective categories. The Agency offers competitive salaries, paid benefits, 401k, a supportive, fun office culture, a generous PTO package and additional perks. Responsibilities: Directs daily activities for designated national and international travel and lifestyle accounts, delegating tasks on a day-to-day basis. Promotes and maintains client satisfaction across the board, acting as the client point-person. Concepts and executes fully integrated strategic communications plans. Works with clients to uncover and satisfy business objectives, identifying opportunities to increase account growth and revenue. Crafts public relations strategies, developing presentations and action timelines. Manages account teams by effectively fostering teamwork, motivation, and the production of polished client work. Assists with overall agency management and organization. Travels as needed for client initiatives or new business opportunities. Spearheads new business decks and participates in presentations. Understands and prioritizes the objectives of each client; anticipates needs in advance. Directs team to maintain robust and proactive account activity, using current PR plan as a framework and ensuring coverage efforts are on track. Develops and maintains solid relationships with journalists, bloggers, and social media influencers and has a strong awareness of the content belonging to each. Oversees final approvals of meeting agendas, notes, and reports. Assists with client relations through meetings, conference calls, events, and general contact. Stays apprised of current industry news and trends; researches potential partnership opportunities and arranges meetings with strategic partners. Maintains senior level relationships (client, media & marketing partner) and manages overall relationship building process. Works in tandem with agency VPs/SVPs in some cases, and in others, takes independent direction of accounts. Requirements: Must have a Bachelor's Degree, currently reside in the greater New York City area, and legally authorized to work in the United States. Minimum of 7+ years lifestyle-related PR experience, managing junior staff. Must be diplomatic and of the highest integrity. Maintains a strong track record in demonstrating creativity, with superior analytical, communication, organizational and problem-solving skills. Must possess exceptional management and leadership proficiencies. Has the ability to effectively multi-task and delegate assignments. Has experience in organizing and hosting domestic and international media trips. Has experience in organizing and hosting events (both large and small scale). Brings extensive media contacts and media lists in lifestyle verticals. Brings knowledge of current events and trends, specifically relating to the hospitality industry. Possesses the skill set and experience to play a fundamental role in creating proposals for potential clients, and securing new business and organic growth opportunities for the agency. Demonstrated ability to create strategic, world-class business proposals for a winning new client pitch. Proven track record successfully leading accounts and achieving quality media results. Ability to self-manage, show strong initiative, prioritize and decipher urgent items. Possesses an extreme attention to detail; is poised, solutions-oriented with a can-do attitude, creative, enjoys autonomy, and can work in a fast-paced environment. Excellent listening, written, and verbal communications skills with a strong attention to detail. Ability to guide clients on strategy and articulate ideas to garner results. Established media and influencer contacts in the lifestyle press and has the skills to cultivate new relationships. Uses social media tools regularly and has experience integrating social media into public relations programs. Proficiency with MS Office and industry tools such as Meltwater, Muckrack, etc.; proficiency with Adobe Creative Suite and Keynote. Salary Range: $100,000-120,000, commensurate with experience. This is a hybrid-role, with three days in our New York office (Tuesdays-Thursdays) and two days remote (Mondays and Fridays). Apply Here #J-18808-Ljbffr

Created: 2025-02-16