Head of Growth Marketing

Get AI-powered advice on this job and more exclusive features. Direct message the job poster from FinQore (Formerly SaaSWorks) SVP Strategy & Data @ FinQore | Driving Strategic Insights for CFOs | Building the Future of Financial Data Management Position Overview FinQore redefines how CFOs and finance teams succeed with automation and AI. As a Services-as-a-Software company, we deliver a fully managed financial data platform that seamlessly integrates into finance teams' workflows. Our platform automates the revenue and customer cube , providing deeply segmented financial intelligence to CFOs of private equity-backed businesses . Unlike traditional self-service SaaS, FinQore provides a high-touch, service-driven solution that ensures finance teams operate with exit-ready data every day . With our solution-based sales approach , marketing plays a critical role in educating the market, building trust, and driving high-value conversions. That's where you come in. As Head of Growth Marketing , you'll work directly with FinQore's founding team to own the growth strategy and build the marketing engine from the ground up. You'll be a key leader , shaping go-to-market strategy, leveraging AI-powered automation , and executing high-impact demand generation campaigns that drive pipeline and revenue growth. This role is perfect for a builder, innovator, and hands-on leader who thrives on creating and scaling new playbooks in close collaboration with the Sales team . If you're excited by the challenge of testing, iterating, and redefining what's possible , this is your opportunity to make a lasting impact . Initially, you'll take full ownership of marketing execution, refining and delivering growth strategies with support from the internal team, our marketing agency, and investment in AI tools . As we scale, you'll hire and lead a high-performing marketing team , laying the foundation for FinQore's long-term growth. Key Responsibilities Growth and Demand Generation Develop and execute a data-driven growth strategy , focusing on demand generation, pipeline acceleration, and full-funnel lead nurturing (TOFU, MOFU, BOFU). Optimize and scale multi-channel demand generation campaigns , including ABM, outbound, paid digital, events, and strategic partnerships . Sales and Channel Collaboration Strengthen marketing-to-sales alignment to improve pipeline velocity and conversion rates. Develop and execute partner marketing initiatives that expand reach, generate qualified leads, and drive joint go-to-market success . Content and Thought Leadership Create and oversee CFO-focused content (blogs, whitepapers, case studies, webinars) that fuels demand gen and positions FinQore as a leader in financial intelligence . Leverage storytelling and data-driven insights to engage and educate CFOs, finance teams, and private equity-backed businesses . Analytics and Optimization Track, analyze, and optimize key growth metrics to continuously improve campaign performance and marketing ROI. Run experiments and A/B tests to refine messaging, improve conversions, and scale what works. Budget and Resource Allocation Optimize marketing spend to ensure efficient resource allocation , maximize ROI, and directly support revenue growth targets. Qualifications Proven Growth Marketer 5+ years of experience in demand generation and pipeline growth for B2B tech-driven services . Experience marketing to CFOs, Finance, and/or private equity-backed channels is a strong plus. Proven track record of executing multi-channel demand generation strategies in coordination with Sales , including outbound, paid digital, ABM, partnerships, and virtual/in-person events to engage CFOs and financial decision-makers. Hands-On and Strategic Ability to zoom out to shape the marketing strategy while diving in to execute campaigns with precision. AI-Driven and Digital-First Experience leveraging automation, AI-driven tools, and martech platforms (e.g., HubSpot, Gong, Apollo ) to optimize demand generation and scale impact . Content Storyteller Ability to craft compelling narratives and develop high-impact content that fuels demand generation and resonates with CFOs, finance teams, and PE investors . Data-Driven and Experimentation Mindset Strong analytical skills , using KPIs, A/B testing, and real-time performance data to refine marketing strategies, optimize conversions, and scale high-impact campaigns . Collaborative and Adaptive Thrive in cross-functional teams , working closely with Sales, Product, and Customer teams to drive growth in a fast-paced environment . Growth Mindset Relentlessly focused on learning, testing, and iterating "”because great growth marketing is never static . What We Offer Competitive salary and equity package Opportunity to shape and lead FinQore's marketing function , working directly with the Founding team Comprehensive benefits package , including health and dental insurance, 401k, paid time off, and more At FinQore , we believe in promoting from within . As Head of Growth Marketing , you will have opportunity to: Scale the marketing function as the company grows. Drive go-to-market initiatives and shape FinQore's marketing vision. Own high-impact projects with direct executive exposure . Advance into senior leadership as the function expands. Ready to build something big? Apply now and be part of our growth journey at FinQore ! Seniority level Executive Employment type Full-time Job function Marketing and Sales Industries #J-18808-Ljbffr

Created: 2025-02-14