Senior Media Manager, Search

Who You Are You're curious, a natural collaborator, you geek out on data deep dives, and are passionate about the modern media landscape. You comfortably oversee media plans from creation through to completion, while having expertise in biddable media buying formats. You have an act for finding new opportunities to grow businesses through platforms that are the last touch before a conversion. What You'll Do At Madwell, we believe that the medium is the message. That where a message shows up in the world is just as important as what that message says. You'll serve as a strategic partner to help our clients' businesses grow through biddable media formats (think like Google Search or Amazon), by bringing unconventional recommendations and new ways of thinking and executing media. Not only will you dive in deep to data reports and results to guide recommendations, but you'll also stay close to existing campaigns to optimize effectiveness. Responsibilities include, but are not limited to: Leading biddable media channel formats, such as Google Search, Bing, and Amazon, across various clients, through the entire campaign lifecycle. Managing campaigns across client accounts by implementing advanced bidding strategies to maximize ROI and achieve KPIs. Will be working in self-served platforms to create, monitor, and optimize campaigns based on best practices and data performance, keyword/audience analysis. Troubleshoot any issues related to media placements. Monitoring, measuring, and analyzing campaign performance against business objectives. Adjusts strategies and plans based on performance data, while leading regular reports and insights to clients. Insights and recommendations are actionable through a clearly defined learning agenda and testing strategy. Developing recommendations for biddable channels and ensure all placements are accurate and error-free down to the letter, fact, data, and detail. Presenting and defending media strategies and recommendations to clients. Able to address and resolve any concerns or issues that arise. Collaborating with cross-functional teams to ensure cohesive and integrated campaign strategies are developed and implemented. Experimenting with new tools and techniques to keep strategies innovative and effective, while sharing those insights with the cross-functional agency and client teams to keep up with the ever-changing marketing landscape and dynamic needs of our clients. Tracking and managing client budgets and spending. Provide regular financial updates and forecasts to clients, finance, and agency leadership. Prioritizing diversity, equity, and inclusion in all aspects of our work. Our Must-Haves A search expert. An individual who knows Google & Bing paid search inside and out. They are a platform expert and have a proven track record for knowing what does and doesn't work in the search space. A creative problem solver. Someone who takes initiative in bringing new media thinking and pushing the media strategy to create greater potency for the creative idea. A data whiz. Unlocking truly unconventional insights comes from a mix of art and science. It's not only about crunching the numbers, but also insights that can inform or change the trajectory of a business. Someone who has the ability to distill complex information (like LTV, ROAS, conversion attribution analysis, etc.) into a concise and clear narrative. A radical collaborator. The kind of person that's more comfortable in a creative brainstorm than sitting behind a screen. We need this person to become comfortable working with varying expertises, departments and backgrounds. They listen to differing perspectives and bring their thoughts forward. An entrepreneur. We're on a journey to do what's never been done before, we need someone who wants to continually be learning, re-thinking the process, creating new tools and challenging the status quo. We need someone completely unafraid of change and ready to excel in ambiguity. Where You've Been Proven track record (5-8 years) of experience with planning and buying for biddable formats, like search, in an agency or in-house setting. Bachelor's degree in communications, marketing, or a related field (advanced degree preferred). Demonstrated success with hands-on keyboard in-platform experience. Current knowledge of trends and media best practices in paid search, experience in presenting paid search performance reporting (client-facing and/or in-house). Managed larger accounts using SA360, Bing, and/or Amazon, is a plus. Lines of Report Reporting to: Media Director Direct reports could include: Media Manager and/or Media Coordinator Madwell Values Adaptability Experimentation Independence People Diversity Initiative Partnership Safe Space Open Mindset Discipline of Vision If you're interested in learning more about our values, check out our website: Our Diversity Commitment The stress of job searching can make you wonder if you're enough. Studies have even shown that women and people of color are less likely to apply to jobs when they don't meet every qualification. We believe that you ARE enough, and that it's okay not to meet every requirement. At Madwell, we are committed to building a diverse, inclusive, and authentic workplace. If you're excited to work with us but not sure you check every box, apply anyway! You may be just right for this role or other roles. Salary Range: $90,000 - $110,000 * This is a hybrid role based out of our NYC office, you must be located within commuting distance of Brooklyn, NY to be considered for this role. This role requires the candidate to be in the Brooklyn office 3 times a week, with flexibility for more days as needed.* #J-18808-Ljbffr

Created: 2025-02-14