Senior Marketing Automation Specialist

Campus is a technology-driven company dedicated to accelerating the talent of tomorrow. We empower students to find their purpose, help them build a plan, and support them as they achieve their goals through affordable, world-class education provided by professors from prestigious institutions such as Princeton, NYU, UCLA, and Spelman. By making education more accessible and customized to each individual's needs, we can achieve our mission of accelerating the talent of tomorrow, one student at a time. About the Team The Campus Marketing team is focused on building our brand and driving enrollment growth. You'll be joining a team of talented brand and performance marketing. About the Role Campus is on a mission to accelerate the talent of tomorrow, and we need a Senior Marketing Automation Specialist who can help us connect with future students in smarter, more impactful ways. In this role, you'll be the driving force behind our email, SMS, and landing page strategies"”ensuring every touchpoint is on-brand, high-performing, and optimized for engagement. You'll work cross-functionally with performance and brand marketing, employer partnerships, product, admissions, and IT to develop, execute, and refine campaigns that move the needle. This role is perfect for an action-oriented, highly organized marketer who thrives on building, testing, and improving automated marketing programs. You bring at least four years of marketing experience , with two or more years focused on marketing automation, email marketing, or CRM-driven campaigns . Experience with Salesforce Marketing Cloud (Pardot) is a strong plus. If you're ready to build smarter campaigns, optimize performance, and make an impact , we'd love to meet you. You're excited about this opportunity because you will... Design, execute, and refine automated email and SMS campaigns "”including drip sequences, nurture flows, and re-engagement initiatives. Develop and optimize landing pages to support multi-channel marketing efforts, ensuring seamless user experiences. Leverage Salesforce Marketing Cloud (Pardot) to build, launch, and analyze campaigns"”ensuring messaging is personalized, relevant, and conversion-driven. Run A/B tests on subject lines, creative, CTAs, and landing page elements to continuously improve engagement and performance. Partner with our Employer Partnerships team to help them develop and execute marketing campaigns that drive new enrollments from our existing partners. Collaborate with Product and our Salesforce admin to enhance data integrations, troubleshoot issues, and streamline automation workflows. Maintain clear documentation of all marketing automation workflows, campaign strategies, and performance insights. Ensure flawless execution by maintaining a high level of accuracy, organization, and attention to detail. We're excited about you because... You're obsessed with email marketing and believe it's one of the most powerful channels for driving engagement, retention, and conversion. You balance brand and performance marketing , ensuring every campaign is both compelling and results-driven. You thrive in a high-growth, fast-moving startup environment , bringing a proactive, problem-solving mindset to every challenge. You're eager to push the boundaries of marketing automation at Campus , bringing fresh ideas and new strategies we haven't tried yet. You have basic proficiency in HTML/CSS for email and landing page customization. What You Bring to the Table: At least 4 years of marketing experience, with 3+ years in marketing automation, email marketing, or CRM-driven campaigns. Hands-on experience managing and optimizing campaigns in a leading marketing automation platform"”ideally Salesforce Marketing Cloud (Pardot) , but we're open to experts in equally robust platforms like Marketo, HubSpot, Iterable, Braze, or Eloqua, as long as you have strong relevant marketing experience. Bonus Points If: You're comfortable working in Salesforce Marketing Cloud (Pardot) and excited to deepen your expertise. You've built multi-channel automation programs that seamlessly integrate email, SMS, landing pages, and CRM workflows. If you're ready to own and innovate in marketing automation, we'd love to meet you! What you'll get: A compensation package that includes a base salary ($100,000-$120,000) + equity grant. Actual compensation within the pay range will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location. For roles that are available to be filled remotely, base salary is localized according to employee work location. Medical Insurance + free Dental and Vision Insurance. 401(k) match. "Take what you need" PTO + several paid holidays. In-office lunches for our NY Office (did we mention, we're dog friendly?). Flexible working hours & a hybrid work schedule (Mon & Fri remote; Tues-Thurs in-office). Social events - happy hours, birthday celebrations, holiday parties, & more. Opportunity to make an impact - you'll be an integral player in bringing our vision to life. Apply for this job #J-18808-Ljbffr

Created: 2025-02-14