Senior Director, Paid Search

The Search Team Our thriving paid search team culture is characterized by a blend of collaboration, innovation, and shared passion for data-driven marketing. Our individuals feel inspired, supported, and empowered to excel in their roles while contributing to the team's overall success. Our search practitioners tap into the Omnicom Search Center of Excellence group to gain access and benefit from the specialized knowledge and resources like: training, development, sharing best practices, access to tools, and collaboration. The Opportunity - Senior Director, Paid Search As a Paid Search team leader, the Senior Director, Paid Search is responsible for providing strategic leadership and oversight to the search team. This role involves developing thought leadership, representing the team internally and externally, and ensuring effective management of the search program to meet or exceed client goals. A successful candidate will have great attention to detail and be able to take complete ownership of educating team members and getting tasks completed to bring value to our clients. The ideal candidate will be process-oriented by reviewing any gaps in the day-to-day management of the account and implementing new, stronger processes. They ensure team members fully understand the client's business and how market factors impact the business and make recommendations around expanding or adjusting the search program. The Senior Director, Paid Search will foster strong cross-team collaboration with other Paid Search leads to enhance overall culture and team performance. Additionally, the Senior Director, Paid Search should regularly identify and bring opportunities to the client, such as beta tests and industry insights. Responsibilities: Paid Search Strategic Planning: Develop long-term execution plans that align with client business objectives. Implement these plans and track key performance indicators (KPIs) to measure success. Paid Search Data Analysis: Demonstrate analytical skills to extract meaningful insights from data. Relate these insights back to client business goals and identify actionable recommendations. Team Leadership: Lead and manage a team of search professionals, assigning tasks, tracking progress, and ensuring consistent campaign execution. Provide regular training and mentorship to develop junior team members. Client Communication: Effectively present strategic and tactical plans to clients, staff, and internal teams. Build strong relationships with clients and maintain open communication. Paid Search Financial Management: Oversee forecasting, budgeting, and pacing for search campaigns. Ensure efficient allocation of resources and optimize campaign performance within budget constraints. Business Acumen: Understand business concepts and client objectives to identify opportunities for campaign expansion and growth. Asset Creation: Support the team in the strategic vision of all paid search asset creation with a test/learn/scale mindset. Cross Team Collaboration: Work with broader investment/strategic leadership. Thought Leadership: Drive best practices in managing platform execution and produce POVs. Testing Oversight: Ensure testing plans are implemented and work closely with the Associate Director on test development. Process Improvement: Identify opportunities to streamline workflows and improve efficiency within the team. Escalation Point: Serve as the point of contact for day-to-day issues and challenges. Growing Existing Business: Present new ideas and approaches to the client team, including upsell opportunities with 3rd party technology vendors or internal PHD technologies such as Omni or SEO/SEM integration. Leadership & Strategic Direction: Interface with the Omnicom Media Group Center of Excellence to define the most optimal pathway forward for Paid Search teams to effectively execute their buys. Case Studies: Distribute effective approaches and new tests to the wider internal team. Submit client work for industry awards, shining a spotlight on teams. Agency Vendor Lead: Based on discussions with Google & Bing, give direction to internal teams to help boost Optiscore and account quality score, adopt new features and betas, and continually innovate their approach to maximize results. Comfortable with Complexity: Familiar with complex Paid Search structures that span multiple accounts and thousands of keywords. Can quickly cut through the clutter and prioritize effectively. Qualifications: Relevant post-secondary education, training, or equivalent experience. 10+ years of relevant Paid Search Experience and 6+ years managing junior team members. Pharma experience. In-depth understanding of Paid Search campaign management and optimization best practices. Strong knowledge/understanding of social, search in social environments, Generative AI, programmatic, and other online advertising channels. Hands-on experience with: Google Ads, MSFT Ads. Experience with bid management tools like SA360, SKAI, or Marin. Experience with Adobe or Google Analytics. Experience troubleshooting site tags. Strong analytical skills and ability to leverage data to drive decision-making. Proactive self-starter who enjoys a fast-paced, results-oriented agency and work environment. Experience in multiple AI buying agents such as Google, Bing Performance Max. Advanced usage of Scripts. Team player committed to training, cross-functional collaboration, and communication. Strong program management and organizational skills, able to manage multiple projects, deadlines, and priorities with ease. Excellent storyteller, both written and verbal. Experience leading and managing teams, with a proven ability to develop and mentor talent. Test, Learn, and Scale mindset. Preferred Certifications: Google Ads Search Certification. Microsoft Ads Certification. Google Search Ads 360 Certification. AI Powered Shopping Ads Certification. Google Analytics Certification. AI Powered Performance Ads. #LI-KR1 #J-18808-Ljbffr

Created: 2025-02-14