Vice President, Digital Marketing Product Manager
Confidential - Wilmington, DE
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Vice President, Digital Marketing Product Manager About the Company Renowned commercial investment banking company with an international reach IndustryFinancial Services TypePublic Company Founded1812 Employees10,001+ Categories Wealth ManagementCredit CardsBankingFinancial ServicesBanking & MortgagesConsulting & Professional ServicesBrokerageBusinessCommon PurposeFinanceFinancial IngenuityFinancial ResponsibilityGlobal BankInvestingInvestment BankingResponsible FinanceGlobal BankingGlobal FinanceInvestment BankInsuranceAsset ManagementInvestment ManagementFinancial TransactionsInternational TradeCapital ManagementAssistance ServicesRisk AnalysisHome OwnershipLending ServicesFinancial TradingForeign TradeMobile CommunicationBlockchainRegulatory AffairsSustainabilityCorporate CitizenshipCredit Specialties bankingcommercial bankinginvestment bankingwealth managementcredit cardscapital marketsequity and fixed income researchconsumer lendingcash managementand transaction services Business Classifications B2BB2C About the Role The Company is seeking a VP, Digital Marketing Product Manager to play a pivotal role in the transformation of digital sales and acquisitions. The successful candidate will be responsible for managing the digital marketing capabilities vertical, driving the delivery of digital sales transformation capabilities, and overseeing the implementation of key strategic projects. This role demands a seasoned professional with a deep understanding of the digital sales funnel, consumer banking products, and a passion for emerging technologies. The VP will be expected to collaborate with business partners to identify growth opportunities, partner with technology and digital teams to develop product roadmaps, and bring industry insights to inform the strategic roadmap. A strong focus on client-centricity, digital innovation, and the ability to manage a cross-functional task force is essential. Applicants for the VP, Digital Marketing Product Manager position at the company should have 6-10 years' of experience in financial services, marketing, or business, with a proven track record of leading strategy and execution. The role requires a professional with a background in digital marketing and analytics, experience in agile product roadmap design, and a consumer-centric mindset. The candidate must be adept at driving new digital products and strategies, transforming operating processes, and managing the ongoing digital channels. A Bachelor's degree is required, with a preference for a Master's degree, and the ability to demonstrate sound business judgment, analytical acumen, and strong communication skills. The role is a key part of the company's marketing and franchise development team, with a focus on digital acquisitions and sales transformation. Hiring Manager TitleSVP, Digital Marketing Capabilities and Innovation Travel PercentLess than 10% Functions MarketingProduct Management
Created: 2025-02-13