Vice President, Marketing Analytics

Vice President, Marketing Analytics About the Company Popular manufacturer & supplier of high-quality household cleaning products IndustryConsumer Goods TypePrivately Held, VC-backed Founded1995 Employees1001-5000 Categories CleanTechConsumer GoodsWeb Services & AppsPornography Specialties consumer goodsconsumer productsinnovationproduct marketingand engineeringconsumer goods and product marketing Business Classifications B2CE-Commerce About the Role The Company is seeking a Vice President of Marketing Analytics to spearhead the global analytics strategy, providing essential insights that influence decision-making across various media channels. The successful candidate will be responsible for leading a high-performing team of data scientists and analysts, driving a data-driven approach to marketing, and ensuring that marketing campaigns are optimized for performance and ROI. This role requires a leader with a strong background in advanced analytics, including predictive modeling, machine learning, and multi-touch attribution, and a proven track record of transforming complex data into actionable business insights. Key responsibilities for the Vice President of Marketing Analytics include developing and executing the marketing analytics strategy, collaborating with cross-functional teams to optimize campaign strategies, and overseeing the implementation of KPIs and metrics to measure the success of marketing initiatives. The role also involves building and refining predictive models, managing the marketing analytics technology stack, and fostering a culture of continuous learning and innovation within the team. The ideal candidate will have at least 10 years' experience in marketing analytics or data science, with a minimum of 5 years in a leadership position, and a strong proficiency in data tools and platforms. A Bachelor's degree in a related field is required, with a preference for candidates holding an MBA or Master's degree. Hiring Manager TitleSVP Media Travel PercentLess than 10% Functions Marketing

Created: 2025-02-13