Sr Director, Communications & PR Athleta

About the Role In this role, you will work in an energizing, fast paced environment focused on all public relations endeavors. You will be an ambassador for our brands, driving press, and brand awareness across all media channels. You will be responsible for creating impactful PR campaigns & influencing editorial coverage. You should have outstanding organizational skills with superior written and verbal communication What You'll Do Develop and manage all aspects of PR, including fashion and brand media outreach (national and regional), media and customer events as it relates to product and fashion press and brand sponsorships Author press releases, talking points, Q&As, and other written materials to manage communication and increase awareness of the brand Establish and maintain key relationships with editors, influencers, and key social channels to have continual messaging on the brand and product newness through show rooms and consistent outreach Regularly influence leadership team decisions and initiatives Responsible for planning, budget, and end results; sets policies for subfunction/function Who You Are Personality and composure to work with senior executives and major media outlets Excellent organizational skills and ability to handle multiple projects simultaneously within budgets and on schedule Understanding of how brand engagement fits into the larger picture of marketing Voracious consumer of culture, technology, and fashion and able to create stories/digital experiences at the intersection of all three Develop and implement innovative solutions for complex situations in a fast changing environment; cover a wide range of activities requiring complex judgments #J-18808-Ljbffr

Created: 2025-02-01