Principal Product Marketing Manager, Amazon Device ...

Principal Product Marketing Manager, Amazon Device Solutions Job ID: 2879982 | Amazon.com Services LLC As a Principal Product Marketing Manager for Amazon Device Solutions (ADS), you will define and lead the marketing strategy and execution for our growing portfolio of B2B products, including digital signage solutions, smart office technologies, and associated software services. Working across Device and Services, AWS, Amazon Business, and Retail teams, you'll establish the vision for our product marketing organization and craft compelling go-to-market strategies that resonate with enterprise customers and drive business growth. Your role is pivotal in establishing ADS as a leader in the multi-billion dollar B2B technology market. You'll shape our product narratives and positioning, build strategic marketing programs across all channels, and drive enterprise customer adoption at scale. Leading both short and long-term strategic planning, you'll define our go-to-market approach for new offerings and own the end-to-end customer journey. This executive-level role requires balancing strategic leadership with hands-on execution to accelerate ADS's growth in the B2B space while building and mentoring a high-performing marketing team. Key job responsibilities Define and lead the comprehensive product marketing strategy and vision for ADS's B2B portfolio Establish strategic alliances across Amazon's B2B-focused businesses to create joint GTM opportunities Drive executive-level decisions through market insights, competitive analysis, and business impact assessments Create the framework for product positioning, messaging, and pricing strategies across all product lines Lead the development of thought leadership content and marketing programs that establish ADS as a B2B technology leader Design and scale multi-channel marketing initiatives that drive enterprise customer acquisition and retention Own marketing budget and resource allocation across the organization Define success metrics and build mechanisms to measure and optimize marketing effectiveness Establish best practices for product launches and go-to-market execution across teams Build relationships with key industry analysts and influencers to shape market perception Create scalable processes for market research, customer insights, and competitive intelligence A day in the life Your day as a Principal Product Marketing Manager at ADS might start with an executive review of our B2B marketing strategy and growth metrics. Mid-morning, you could be leading a cross-organizational meeting to align AWS, Amazon Business, and Device teams on joint GTM initiatives. After lunch, you might mentor your team on developing enterprise-focused campaigns while providing strategic guidance on product positioning. Later, you could meet with industry analysts to share ADS's vision and gather market insights. You might end your day collaborating with Product leadership to shape the future direction of our B2B portfolio. Throughout, you'll balance strategic leadership with organizational development, driving both business results and team growth. About the team ADS creates scalable, profitable B2B opportunities by leveraging Amazon's substantial investments in 1P devices, technologies, and infrastructure. Our mission is to empower businesses with connected devices and services that amplify their operations, business performance, and customer engagement. We are a team of innovators tackling difficult problems and building products through fast iteration in a startup-like environment within Amazon. BASIC QUALIFICATIONS 10+ years of professional non-internship marketing experience Experience using data and metrics to drive improvements Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) Experience building, executing and scaling cross-functional marketing programs Experience driving direction and alignment with cross-functional teams Experience guiding creative input, development and execution from concept to completion 5+ years marketing technical solutions to senior enterprise or public sector customers PREFERRED QUALIFICATIONS Experience with creating GTM initiatives at scale Experience working cross-functionally across marketing, product management, analytics, UX, and research MBA or advanced degree Experience marketing digital signage, IoT, or enterprise hardware and software technology solutions Experience with Education, Retail, Corporate, Hospitality, and other vertical customers Experience with system integrator or reseller co-marketing Track record of scaling marketing organizations in high-growth environments Deep understanding of B2B customer segments and buying behaviors Strong executive presence and ability to influence senior stakeholders Experience building and mentoring high-performing marketing teams Knowledge of Amazon's enterprise technology ecosystem Proven ability to drive results in ambiguous, fast-paced environments This role requires up to 25% travel for customer visits and industry events Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. #J-18808-Ljbffr

Created: 2025-02-01