Senior Manager, Marketing Technology | Lead Management

Company Description LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun - where everyone can succeed. Join us to transform the way the world works. Job Description At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. This role can be based in San Francisco, Sunnyvale or New York. We are seeking an experienced Senior Manager to support the management and optimization of our internally developed lead management pipeline . This critical role ensures high-quality lead matching, enhancement, filtering, and seamless routing from Marketing to Sales in CRM. The ideal candidate is a strategic thinker and technical expert who can troubleshoot complex lead routing and volume issues across a sophisticated data and technology ecosystem supporting three major business units. This role is pivotal in refining end-to-end lead processes, resolving system issues, and ensuring smooth integration and operation of marketing systems. By combining technical proficiency, analytical skills, and leadership, this position will drive improved marketing and sales development effectiveness across the organization. Responsibilities: Lead Process Management: Define and continuously refine end-to-end lead management applications, from intake and processing to quality assurance and routing within Salesforce (SFDC) and Microsoft Dynamics. Collaborate with our Engineering partners to optimize our alerting and monitoring reports and KPI dashboards that measure lead pipeline performance and effectiveness. System Troubleshooting: Identify, prioritize, and resolve complex issues within the MarTech stack, including internally built Lead Management Pipeline, and integrations with other aspects of our technology stack: Salesforce, Dynamics, Responsys, On24, Campaign Manager Tool along with other internally built or management applications etc while collaborating closely with our Engineering partners. Rules Management: Build, manage, and update Lead Preprocessor, Lead Filter, and Lead Routing rules across our current and future marketing technology ecosystem to optimize lead flow and quality. Conduct end-to-end testing of system integrations and new lead types, validating proper lead flow and functionality before deployment. Cross-Functional Collaboration: Partner with Marketing, Sales, Engineering, and Data Science teams to ensure full integration, alignment, and optimization of the Lead Pipeline and MarTech ecosystem. Partner with Sales Operations and Marketing on cross-functional initiatives to ensure seamless lead flow and operational alignment. Provide expertise and guidance on best practices for managing lead pipeline updates and changes. Technology Optimization: Own, maintain, and optimize the marketing technology stack to enable efficient lead generation, distribution, and reporting, ensuring seamless processing of inquiries (INQs) and marketing-qualified leads (MQLs). This includes implementing new lead routing strategies and evaluating unassigned leads queue to identify gaps in lead routing. Process Scalability: Establish and maintain scalable processes that adhere to best practices in campaign and lead management, supporting both inbound and outbound marketing initiatives. Analyze lead management data to generate actionable insights and recommendations for optimizing marketing and lead processes. Performance Monitoring: Continuously monitor lead flow and system performance, identifying opportunities to enhance efficiency and drive marketing and sales effectiveness. Monitor lead pipeline health using reports, dashboards, and alerts, proactively addressing any performance issues. Qualifications Basic Qualifications: BA/BS Degree or equivalent experience 10+ years of experience in a marketing operations role 5+ years of experience in sales operations and working with lead management Preferred Qualifications: Proven experience in managing marketing technology stacks, including Salesforce, Dynamics, Lead Management Pipeline and other relevant systems like Marketo, Eloqua where you were responsible for system oversight handling lead management from marketing to sales Analytical skills with the ability to derive insights from complex big data sets and ability to drive decisions using data, requires strong SQL skills Communication skills, with the ability to influence and engage stakeholders at all levels. Experience working in cross-functional teams and managing projects with tight and often competing deadlines Understanding of sales and marketing processes, preferably in a B2B environment. Technical aptitude and the ability to work closely and communicate effectively with engineering teams Extensive experience in UAT, with a focus on ensuring high-quality deliverables through rigorous testing and validation processes Experience in developing and implementing self-serve user interfaces for sales teams Familiarity with AI and machine learning applications in lead management Knowledge of data privacy regulations and their impact on lead management processes Suggested Skills: SQL Stakeholder Management Marketing & Sales System Integration Marketing & Sales Administration Lead Management LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $121,000 to $188,000. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations. The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. Additional Information Equal Opportunity Statement LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf. LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful. #J-18808-Ljbffr

Created: 2025-02-01