FI Channel Marketing Director - Alliance Partners

FI Channel Marketing Director - Alliance Partners Apply locations: Naperville, IL; Atlanta, GA; Knoxville, TN; Los Angeles, CA Time type: Full time Posted on: Posted 2 Days Ago Job requisition id: 2025-0001159 At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often"”that's what we call the courage to thrive. Job Description Reporting to the VP of Financial Institutions Partner Channel Marketing, this Director-level position will drive strategic growth through collaborative partnerships with internal subject matter experts, channel leaders, and banking partners. The role focuses on expanding merchant opportunities, lead generation, and revenue growth while promoting our comprehensive merchant services portfolio. The ideal candidate will spearhead acquisition campaigns, orchestrate joint marketing initiatives, and identify new opportunities to enhance banker engagement and sales performance. Responsibilities Partner and collaborate with external partners/vendors and internal cross functional teams including and not limited to Bank Partners, Sales, Operations, Product Marketing, Marketing Technology, Legal and other Marketing teams, to deliver best in class marketing campaigns. Develop and implement go-to-market strategies, including targeting, segmentation, positioning, messaging, and marketing material creation. Project manage the day-to-day activities associated with the successful development and execution of defined strategies and goals that drive sales and revenue growth for our partners and for our revenue organization. Deploy and manage all marketing activities required for new product rollout, existing product feature/function updates, promotional programs, internal and external sales incentives, events/conferences monitoring and reporting of all marketing initiatives. Develop integrated marketing campaigns that include new customer/merchant acquisition and work closely with retention marketing team to deepen merchant relationships through cross-sell and up-sell marketing efforts. Help define, build, and manage scalable marketing programs to better connect our solution offerings with bank partner initiatives, and vertical specific market demands. Own campaign planning and launch coordination by developing efficient cross-functional processes, systems, and tools to guide projects from initial concept to execution. Conceive and run experiments and other growth initiatives and campaigns in the FI channel. Report financial and sales performance growth including detail on portfolio impacts and initiatives focused on enhancing or reducing those impacts. Manage and track budgetary requirements for all projects. Maintain the channel marketing calendars and manage to pre-determined release dates of activities. Basic Qualifications - Bachelor's degree, or equivalent work experience- Eight or more years of experience in marketing or related field Preferred Skills/Experience 6 or more years of related experience in marketing and marketing strategy with proven ability to deliver results. 5+ years or more of marketing campaign planning, implementation and tracking, project management skills preferably in the Financial Industry. Exceptional organizational skills and ability to handle multiple projects at the same time. A strong track record of executing effective product launches and growth marketing campaigns across multiple product lines and channels. A proven ability to influence and lead cross-functional teams to meet common goals and objectives. Goal oriented, creative, highly collaborative, and a comfort working closely with a variety of different functions to achieve your goals. A strong focus and aptitude for metrics and driving revenue growth within the channel. Preferably experience with Salesforce reporting and an understanding of how marketing cloud works and/or experience with other CRM, CMS and marketing tools. Exceptional written and verbal communication skills. Benefits: Healthcare (medical, dental, vision) Basic term and optional term life insurance Short-term and long-term disability Pregnancy disability and parental leave 401(k) and employer-funded retirement plan Paid vacation (from two to five weeks depending on salary grade and tenure) Up to 11 paid holiday opportunities Adoption assistance Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law EEO is the Law U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. #J-18808-Ljbffr

Created: 2025-02-01