Database Systems Manager

General Description: The successful candidate is an analytical marketer with extensive experience creating and directing email, direct marketing and database marketing programs and strategies. This senior executive will be responsible for leading a variety of extensive, dynamic database marketing programs for the firm's clients, which include some of America's most heralded brands. He/she must be able to independently manage multiple campaigns and programs simultaneously, across brands, while optimizing the customer segmentation, offer strategies and ROI results for each. Responsibilities: Develop integrated demand generation strategies and plans for clients Develop objectives, goals and measurements for all demand generation programs including but not limited to events, promotions, special packages, direct email campaigns and white paper campaigns, all with Inside Sales follow-up Develop overall value proposition, messaging and go-to-market strategy for client products and services Work collaboratively with other client marketing functions and departments such as partner marketing, corporate communication, internet marketing, marketing research, sales, customer service, R&D, operations, finance and IT Develop specific plans, track trends and recommend actions for improvement Lead the strategic planning and business planning process for all client demand generation activities Monitor client programs on an on-going basis, plus recommend and implement plan modifications as needed Regularly evaluate results of programs against financial, share and acquisition objectives Analyze internal and external data to develop business insights, implications and recommendations for action Manage budget Requirements: CampaignerPro and Eloqua email engine expertise Bachelors degree preferred 3-5 years experience managing a team 5-10 years experience creating demand generation programs High Tech/IT company background a plus International and channel experience a plus #J-18808-Ljbffr

Created: 2025-02-01