Marketing Manager
NIKSUN - Princeton, NJ
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Manager, MarketingFulltime, onsiteNIKSUN is the recognized worldwide leader in making the Unknown Known, by using the next generation technology that revolutionizes the way networks and services are secured, protected, and managed. The company develops and deploys a complete range of award-winning forensics, compliance, security surveillance and performance management solutions for applications ranging from core infrastructures to edge and branch environments. KEY RESPONSIBILITIES:1. Strategic planning including corporate positioning market and competitive analysis,customer segment selection and penetration plans, and related product positioning.2. Develop, oversee, and track the efficiency of marketing programs and communications including branding, public relations, advertising, white papers, trade shows, seminars and events collateral materials, analyst and market research management, and website design and content either directly or on an outsourced basis. Must be familiar with internet-based marketing.3. Oversee product management including market and customer research for market and product requirements, interface with engineering for product development, product pricing and product lifecycle management.4. Oversee product marketing including product launch management, sales training, presentations, sales tools, competitive analysis, and general sales support.5. Work with the CEO and the other executive team members to identify and develop strategic alliances and develop major customer accounts.6. Define and direct marketing programs for demand creation, lead generation and interface with sales VP for lead tracking and management.7. We need someone with experience in building campaigns from the ground-up, measuring efficiency, tracking KPIs, etc.DESIRED QUALIFICATIONS:1. Seven (7) years’ marketing experience in comparable industries.2. Demonstrated ability to manage any outsourced marketing activities (PR, corporate identity system, website, etc.).3. Prior industry knowledge that is in line with NIKSUN's business.4. Effective public speaking skills and presence.EDUCATIONAL REQUIREMENTS:An M.B.A. or equivalent degree in Marketing or Engineering is required.NIKSUN, Inc. is an Equal Opportunity Employer.NIKSUN, Inc. is fully committed to equal employment opportunity (EEO) and maintaining a workplace free of discrimination and harassment based on race, gender, religion, age, color, national origin, disability, sexual orientation, and other non-merit factors. All persons shall be afforded equal employment opportunity at NIKSUN, Inc.
Created: 2025-01-20